The Monopoly for Millennials board game has been created by Hasbro as a pastime for 20-something players to partake in when looking for an escape from adulting.
The game eliminates the purchasing of real estate aspect from gameplay in favor of experiences like heading to a three-day music festival, heading out for a vegan meal, going to a yoga studio and much more. The game starts each player off with $20,000 of student debt and focuses on the trials and tribulations of players under 30 as they navigate the game board to come out on top.
The Monopoly for Millennials board game comes as one of growing number of generationally specific products as brands seek to appeal to consumers in a tongue-in-cheek manner.
Key Themes Behind This Trend
- Generation-specific Marketing
- Brands are creating products and experiences specifically tailored to appeal to different age groups, such as the Monopoly for Millennials board game.
- Experiential Gameplay
- Game developers are shifting their focus from traditional gameplay mechanics to incorporating experiential elements, as seen in the Monopoly for Millennials board game.
- Satirical Consumer Products
- There is a growing market for consumer products that use humor and satire to comment on societal trends, like the Monopoly for Millennials board game.
Where This Applies
- Toy and Board Game
- The toy and board game industry can explore the potential of creating generation-specific games that offer unique experiences and storytelling.
- Marketing and Advertising
- The marketing and advertising industry has an opportunity to tap into the trend of generation-specific marketing by helping brands develop targeted campaigns that resonate with specific age groups.
- Entertainment and Media
- The entertainment and media industry can explore the creation of satirical and tongue-in-cheek products, like the Monopoly for Millennials board game, to cater to consumers seeking humorous commentary on societal issues.
