"Are you ready to be 30" is a light-hearted game show that aims to negate some of the confusion and fear that Millennials associate with obtaining health insurance.
The show was created by Vice and the Australian health insurance company, ahm. During the show, a host asks 20 questions, eventually dubbing one contestant as most prepared to turn 30. These questions range from humorous to more serious, as guests respond with the number of times they've ordered takeout this week while also touching upon adult responsibilities.
The three-part show is comedic in tone but relays valuable information regarding the basic of health care to those who need it most. The humorous and youthful approach to health insurance promotion serves as a creative means of brand recognition that appeals to a younger generation.