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"Are you ready to be 30" is a light-hearted game show that aims to negate some of the confusion and fear that Millennials associate with obtaining health insurance.
The show was created by Vice and the Australian health insurance company, ahm. During the show, a host asks 20 questions, eventually dubbing one contestant as most prepared to turn 30. These questions range from humorous to more serious, as guests respond with the number of times they've ordered takeout this week while also touching upon adult responsibilities.
The three-part show is comedic in tone but relays valuable information regarding the basic of health care to those who need it most. The humorous and youthful approach to health insurance promotion serves as a creative means of brand recognition that appeals to a younger generation.
Why This Trend Is Growing
- Millennial Game Shows
- Creating humorous and engaging game shows that educate young adults on complex topics can be a disruptive innovation opportunity.
- Youthful Approaches to Insurance
- Adopting a humorous and youthful approach to insurance promotion can be a disruptive innovation opportunity to attract younger audiences.
- Gamification of Education
- Using game shows or other forms of gamification to educate individuals on important topics can be a disruptive innovation opportunity in various industries.
Industries Being Reshaped
- Insurance
- The insurance industry can benefit from adopting more youthful and engaging approaches to attract a younger audience.
- Entertainment
- The entertainment industry can benefit from creating game shows or other forms of content that educate individuals on important topics in a fun and engaging way.
- Marketing and Advertising
- Companies can benefit from incorporating gamification strategies into their marketing and advertising campaigns to attract and engage with consumers in new and innovative ways.
