The Virgin America airline is already known for putting a fun spin on air travel and now the brand is branching out into cruises with the debut of Virgin Voyages. Dubbed a luxury cruise for adults only, the ship is nothing short of a party at sea.
Virgin Voyages is a new cruise line set to take place aboard the Virgin's first ship, the Scarlet Lady. According to renderings, the 2,700-passenger ship features everything from bars and restaurants, to pools and a cave-inspired spa. However, unlike other cruise ships, there are no kid-friendly areas to be found due to the strict 18 and up policy in place for passengers.
Of course, Virgin Voyages will not be all party, all the time. There is also a heavy emphasis on wellness, with many of the ship's amenities designed to leave travelers feeling rejuvenated.
Image Credit: <i> Virgin Voyages.</i>
What's Driving This Trend
- Adult-only Luxury Travel
- Opportunity for the hospitality industry to create more resorts, cruises, and tours that cater exclusively to adults, offering premium experiences with a focus on relaxation and wellness.
- Entertainment-based Hospitality
- Trend for the cruise industry to focus on building adult-only ships with captivating and engaging entertainment that caters to mature travelers.
- Wellness-focused Ships
- Innovation opportunity for the cruise industry to take wellness to the next level, integrating advanced technology and luxurious facilities with a range of healthy lifestyle activities and programs for travelers.
Who This Affects Most
- Hospitality
- The hospitality industry can learn from this trend by developing more adult-focused luxury experiences that emphasize wellness and entertainment.
- Cruise Lines
- With the rise in demand for adult-only cruise ships, the cruise industry has an opportunity to expand and innovate with new ships and customized experiences for the adult demographic.
- Luxury Travel
- The trend towards adult-only luxury travel is an opportunity for the luxury travel industry to create and launch new and exciting offerings that cater exclusively to their high-end clientele.
