For the holiday season, Collagin—a gin distilled with pure collagen—launched a range of gin and tonic candles inspired by the scent of its "Collagin and tonic cocktails."
While the limited-edition Original Collagin Candle takes after the brand's debut product, the Collagin Rose Candle references Collagin Rose, which was released just this year. Both candles feature natural soy wax, which is contained in glass vessels made from upcycled Collagin bottles.
As well as being able to purchase the novelty candles individually, consumers also have the option to purchase the Collagin Rose Candle or the Original Collagin Candle as part of a £60 set that also includes a bottle of the corresponding gin spirit that inspired its creation.
What's Driving This Trend
- Gin-inspired Candles
- Opportunity for companies to create scented candles that replicate the aroma of popular alcoholic beverages.
- Novelty Candle Collections
- Potential for businesses to create themed candle collections that align with specific products or experiences.
- Upcycled Glass Containers
- Disruptive innovation opportunity to repurpose used bottles into unique candle containers.
Who This Affects Most
- Home Fragrance
- Businesses in the home fragrance industry can explore creating scented candles inspired by popular drinks to tap into the novelty candle trend.
- Alcohol and Spirits
- Companies in the alcohol and spirits industry can expand their product offerings to include customized candle collections based on their beverages.
- Sustainable Packaging
- Opportunity for businesses in the sustainable packaging industry to collaborate with candle companies to create upcycled glass containers for their products.
