In an effort to ignite our scenes this holiday season, the UK-based company Smith & Sinclair has created a Flaming Hot Choc candle that is completely edible. This means that now you can actually enjoy a candle that tastes as good as it smells.
the Flaming Hot Choc candle is a revolutionary candle made from a combination of coconut oil and raw cocoa butter. The candle comes in either a peppermint flavor, or a spiced orange flavor that boasts "sweet notes of mandarin, cloves and cinnamon." After you burn the candle (just as you would with any non-edible candle), you can then pour out some of the wax into drinks like hot chocolate for a hint of peppermint or spiced chocolate orange flavor. As Smith & Sinclair's Head of Innovation Emile Sinclair explains, "Christmas epitomizes cozy nights in with glowing candles, a roaring fire and a hot chocolate, so why not combine these two festive stalwarts and use our Edible Candle to pimp your hot chocolate!"
Image Credit: <i> Smith & Sinclair.</i>
Key Themes Behind This Trend
- Edible Candles
- The creation of this edible candle suggests an opportunity for brands to expand upon the idea and develop new and unique flavors.
- Functional Homeware
- The dual functionality of this candle suggests an opportunity in creating other functional homeware items that serve more than one purpose.
- Flavor Infused Items
- The idea of infusing unique flavors into new items could be applied to different industries, giving food, drink, personal care or beauty brands an opportunity to create unique products with new flavors.
Where This Applies
- Home Decor
- This edible candle demonstrates a new and unique way to innovate upon traditional home decor.
- Food & Beverage
- The suggestion to add the melted wax to hot cocoa opens up a new product category within the food and beverage industry.
- Personal Care
- The wax-infused drinks concept presents an opportunity for personal care brands to develop new beauty and skincare products by incorporating popular scents and flavors.
