Category
Business
Assisted Conversion
Trend cluster
Category
Incorporated
Incubator
Businesses create innovation hubs to support emerging startups.
5.6
Trend score
Trend
What is the Incorporated Incubator trend?
Incorporated Incubator: Incubators offer a structure for corporations to foster the growth of small businesses while using them as a source for new developments. Such hubs offer businesses the opportunity to expand the influence of their own brand while giving startups access to the resources of a larger company.
Insight
The consumer insight behind the Incorporated Incubator trend
Many consumers today see brands that they purchase from as extensions of themselves, and have become harder to impress over time, especially with more disruptive and more customer-centric brands launching all the time. To keep pace, many companies feel pressure from consumers to constantly innovate and stay relevant by using new approaches like incubators.
Trend themes
Themes within the Incorporated Incubator trend
Three behaviours holding the trend together01
Corporate Incubators
Companies are creating incubators to foster the growth of small businesses and to use them as a source for new developments.
02
Multinational Collaboration
Big corporations are collaborating with startups to connect the corporate market more closely to the startup market and to bring in new innovations.
03
Specialized Incubation Spaces
Fashion and furniture industries are creating specialized incubation spaces to provide resources to innovative startups and to encourage continued innovation.
Industry implications
What the Incorporated Incubator trend means for industry
Where the trend changes the playbookFor
Venture Capitalism
As the venture capitalist industry continues to expand, large brands are looking for ways to collaborate with smaller brands to encourage innovation.
For
Small Business Empowerment
Platforms like Office Depot's BizBox provide tools and services that empower small business owners to build a successful business and make their mark.
For
Eco-Friendly Food and Farming
Food-funding accelerators like the Chipotle Aluminaries Project are investing in innovative food and farming companies that aim to change the food landscape and create a better future.
Workshop question
Conceptualize what an innovation incubator would look like within your company.
Trend signals
Trend signals for Incorporated Incubator
Trend score 5.6 out of 10, from popularity 82%, activity 77%, freshness 8%.
Popularity82%
Activity77%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Incorporated Incubator trend
8 featured examples from Jun 1, 2016 to Aug 27, 2018CategoryEco
Low-Cost Start-Up Hubs
Julius Taminiau & Carl Turner Architects Made a Shipping Container Village
New designs, such as shipping container villages, can lead to more eco-friendly and budget-friendly solutions for clients in need of affordable housing or workspaces.
CategoryBusiness
Millennial Start-Up Services
Office Depot's BizBox Empowers Business Owners with Growth Tools
The all-in-one platform model of Office Depot's BizBox presents a disruptive innovation opportunity for e-commerce companies looking to offer comprehensive services to small busin…
CategoryArt & Design
Furniture Brand Incubators
IKEA is Launching 'Bootcamp' as a Start-Up Incubator
IKEA's Bootcamp provides an opportunity for start-ups in the furniture industry to collaborate with a well-known brand and access resources to create disruptive innovations.
CategoryBusiness
Startup Incubator Collaborations
L'Oreal Has Invested in the Digital Startup Founders Factory
L'Oreal's investment in Founders Factory indicates a potential disruptive innovation opportunity in the cosmetics industry by supporting and nurturing beauty tech startups.
CategoryBusiness
Expansive Innovation Spaces
The Cambridge Innovation Center Received Funding To Expand Into Europe
The expansion of innovation spaces presents disruptive innovation opportunities for the real estate development industry to cater to the growing demand of startups and technology…
CategoryBusiness
Food-Funding Accelerators
The 'Chipotle Aluminaries' Project Supports Eco Food Ventures
Disruptive innovation opportunity: Investing in companies that are developing cutting-edge technologies for sustainable and efficient food and farming practices.
CategoryBusiness
Fashion Innovation Hubs
The Joe Fresh Centre for Fashion Innovation is a Space for Creators
The Joe Fresh Centre for Fashion Innovation supports startups in the fashion industry, providing resources for innovative design and business strategies.
CategoryBusiness
Tech Venture Incubators
Microsoft Ventures will Focus on Connecting the Brand to Startups
The technology venture capitalist industry is a prime field for disruptive innovation, with opportunities to revolutionize funding and support for startups.
