Businesses create innovation hubs to support emerging startups
Trend - Incubators offer a structure for corporations to foster the growth of small businesses while using them as a source for new developments. Such hubs offer businesses the opportunity to expand the influence of their own brand while giving startups access to the resources of a larger company.
Insight - Many consumers today see brands that they purchase from as extensions of themselves, and have become harder to impress over time, especially with more disruptive and more customer-centric brands launching all the time. To keep pace, many companies feel pressure from consumers to constantly innovate and stay relevant by using new approaches like incubators.
Insight - Many consumers today see brands that they purchase from as extensions of themselves, and have become harder to impress over time, especially with more disruptive and more customer-centric brands launching all the time. To keep pace, many companies feel pressure from consumers to constantly innovate and stay relevant by using new approaches like incubators.
Workshop Question - Conceptualize what an innovation incubator would look like within your company.
Trend Themes
1. Corporate Incubators - Companies are creating incubators to foster the growth of small businesses and to use them as a source for new developments.
2. Multinational Collaboration - Big corporations are collaborating with startups to connect the corporate market more closely to the startup market and to bring in new innovations.
3. Specialized Incubation Spaces - Fashion and furniture industries are creating specialized incubation spaces to provide resources to innovative startups and to encourage continued innovation.
Industry Implications
1. Venture Capitalism - As the venture capitalist industry continues to expand, large brands are looking for ways to collaborate with smaller brands to encourage innovation.
2. Small Business Empowerment - Platforms like Office Depot's BizBox provide tools and services that empower small business owners to build a successful business and make their mark.
3. Eco-friendly Food and Farming - Food-funding accelerators like the Chipotle Aluminaries Project are investing in innovative food and farming companies that aim to change the food landscape and create a better future.
8 Featured, 72 Examples:
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Date Range:
Jun 16 — Dec 18
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