Businesses create innovation hubs to support emerging startups
Trend - Incubators offer a structure for corporations to foster the growth of small businesses while using them as a source for new developments. Such hubs offer businesses the opportunity to expand the influence of their own brand while giving startups access to the resources of a larger company.
Insight - Many consumers today see brands that they purchase from as extensions of themselves, and have become harder to impress over time, especially with more disruptive and more customer-centric brands launching all the time. To keep pace, many companies feel pressure from consumers to constantly innovate and stay relevant by using new approaches like incubators.
Insight - Many consumers today see brands that they purchase from as extensions of themselves, and have become harder to impress over time, especially with more disruptive and more customer-centric brands launching all the time. To keep pace, many companies feel pressure from consumers to constantly innovate and stay relevant by using new approaches like incubators.
Workshop Question - Conceptualize what an innovation incubator would look like within your company.
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Date Range:
Jun 16 — Dec 18
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