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Microsoft Ventures will Focus on Connecting the Brand to Startups

The technology venture capitalist market is showing little sign of slowing down, so the newly launched Microsoft Ventures is intended to help act as a way to connect with up-and-coming innovators.

Set to reveal the first set of investments in the next few weeks, the new venture from Microsoft will focus on investing in startups in North America and Israel. At present, the initiative doesn't have a set number of investments to make or amount of funds to utilize, which could allow it to be scaled as required.

As the venture capitalist industry continues to expand and brands look for ways to collaborate with startups, Microsoft Ventures shows how engrained connectivity with smaller brands can encourage continued innovation.