Despite the added reach that platforms like Instagram offer, breaking into the fashion industry on the merit of innovative design alone is difficult, which is why the Joe Fresh Centre for Fashion Innovation offers a space for the best fashion startups to try to level the playing field. The centre, which is part of a collaboration with Ryerson University in Toronto, brings on fashion startups to provide them with the resources they need to compete in the industry, both from a creative and a business standpoint.
The Joe Fresh Centre recently accept its three newest Canadian startups. 'Nudnik' is a unisex kids clothing line that is focused on solving the global waste endemic in the fashion industry, 'Authentic or Not' is a fashion tech company with a chip that increases the certitude of a product's authenticity, and Omi Woods offers special occasion clothing printed with tradition African prints.
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