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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Paired Consumption

Food brands pair their products with curated music selections

Trend - Food and beverage brands are enhancing the consumption experience by pairing their products with musical or auditory selections, which aim to evoke feelings in the customer. By curating musical associations with the products they offer, these brands are able to create more interactive and creative purchase experiences for consumers, at a low cost to the brands themselves.

Insight - Consumers' appreciation for immersive experiences can be observed in most industries, and pairing a traditional product or purchase journey with an element that's not typically observed alongside it is a simple way that brands accommodate the consumer desire for unique product experiences. The emotions evoked through music, for example, are able to build bonds and familiarity between the brand and the customer–creating more inherently positive associations for consumers that have a long-lasting impact.
Workshop Question - How could your brand pair music, or another form of creative expression, with its product/service?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
47,249 Total Clicks
Date Range:
Aug 16 — Jan 19
Trending:
This Year and Untested
Consumer Insight Topics:

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