For many people, music and recipes go hand-in-hand, especially when it comes to enhancing the experience of cooking in the kitchen. For its latest marketing initiative, Kerrygold set up a Spotify account that shares recipes and playlists to go along with making them.
The Kerrygold USA Spotify account includes several playlists, with titles such as 'Apple Cheddar Pies' and 'Coconut Butternut Squash Soup' that feature a link to a recipe containing products like butter, cheese and Irish Cream Liqueur.from Kerrygold's range. While some playlists are lively, others are romantic and help to set the mood for group and intimate meals alike.
As part of the campaign, Spotify users will also see playlist names like 'Ellen King's Irish Cream and Oat Scones,' which were created with chef influencers.