Category
Autos
Racing Homage
Trend cluster
Category
Accelerated
Charge
Innovations in car-charging ports offer enhanced functions.
1.7
Trend score
Trend
What is the Accelerated Charge trend?
Accelerated Charge: Car-charging ports are being incorporated with enhanced functions, whether those include speed-charging or voice assistive tech. The innovations are tied to make the experience of owning an electric vehicle as convenient as possible.
Insight
The consumer insight behind the Accelerated Charge trend
Contemporary consumers try to do their best by the environment, but when on the road—many prioritize convenience over anything else. This comes from a determination or a need to reach the final destination in a timely manner. As a result, many individuals search to opt-in for more economic options that will deliver a seamless, fuss-free journey and allow them to feel comfortable.
Trend themes
Themes within the Accelerated Charge trend
Three behaviours holding the trend together01
Enhanced Car-Charging Port Functionality
As the popularity of electric vehicles grows, consumers prioritize the convenience and seamlessness of charging, leading to innovations that incorporate enhanced functionality such as voice assistance and WiFi-enabled scheduling.
02
Voice Assistant Technology
The trend towards simplifying lifestyle pushes for a growing popularity of voice assistant technology, prompting the development of car chargers that can be remotely activated by voice commands.
03
Ultra-Fast EV Chargers
Advancements in EV charging technology are pushing towards ultra-fast charging, offering full charges in just 15 minutes, which could potentially eliminate range anxiety issues faced by electric vehicle drivers.
Industry implications
What the Accelerated Charge trend means for industry
Where the trend changes the playbookFor
Electric Vehicle Industry
The growth in popularity of electric vehicles and the need for improved charging technology prompts industry professionals to innovate and find feasible solutions for enhancing the charging experience of EV drivers.
For
Smart Home Industry
Innovations in car charging technology with WiFi-enabled scheduling and remote activation through voice assistants bridge the gap between smart home and car technology, creating opportunities for integration and growth in both areas.
For
Automotive Industry
The push towards ultra-fast charging and seamless charging experiences creates an opportunity for car manufacturers to integrate high-speed charging technology into their electric vehicle models, ultimately increasing their appeal to consumers.
Workshop question
How could your brand make its eco-initiatives more convenient for its customers?
Trend signals
Trend signals for Accelerated Charge
Trend score 1.7 out of 10, from popularity 24%, activity 19%, freshness 8%.
Popularity24%
Activity19%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accelerated Charge trend
4 featured examples from Feb 24 to Dec 15, 2018CategoryAutos
Blazing-Fast EV Chargers
The Porsche and BMW Ultra-Fast DC Chargers Power Up EVs in Record Time
The automotive industry can leverage the ultra-fast DC chargers to disrupt the market and attract more customers by offering convenience and eliminating range anxiety.
CategoryAutos
Rip-Roaring EV Chargers
The 'Terra High Power DC' is the World's Fastest Electric Vehicle Charger
The automotive industry can leverage ultra-fast EV charging technology to attract consumers and drive adoption of electric vehicles.
CategoryAutos
Wireless Car Chargers
The BMW Wireless Charging System Makes Charging an Afterthought
The automotive industry can explore opportunities in developing and implementing wireless charging systems to cater to the increasing demand for electric vehicles.
CategoryAutos
Voice Assistant Vehicle Chargers
The JuiceBox Pro 40 Smart Electric Car Charger is WiFi-Enabled
Automotive companies can integrate smart charging solutions and voice assistant technology into their electric vehicles for a competitive advantage.
