Food brands curate in-person competitive experiences
Trend - With cooking competitions on TV being immensely popular, food brands are taking note by curating their own in-person experiences that are based in competitive cooking or baking. These experiences play on the popularity of food-related entertainment.
Insight - When it comes to engaging with brands, young consumers in particular prioritize experience and social media shareability. These demographics prefer authentic brand messaging and interactions because that's what they've become accustomed to on social media, and seek out brands that cater to their more playful preferences.
Insight - When it comes to engaging with brands, young consumers in particular prioritize experience and social media shareability. These demographics prefer authentic brand messaging and interactions because that's what they've become accustomed to on social media, and seek out brands that cater to their more playful preferences.
Workshop Question - Conceptualize a competitive consumer experience that your brand could curate.
Trend Themes
1. Branded Cooking Competitions - Food brands curate in-person competitive experiences based on cooking and baking competitions.
2. Social Media Shareability - Young consumers prioritize experience and social media sharability when engaging with brands.
3. Authentic Brand Messaging - Demographics seek out authentic interactions with brands and messages.
Industry Implications
1. Food and Beverage Industry - Opportunities around branded cooking competitions and products for young consumers.
2. Travel and Hospitality Industry - Creating highly shareable experiences for young audiences and social media friendly content, such as food cruises.
3. Gaming Industry - Collaborating with other popular or nostalgic games to increase sales or offers, such as Jump Force and Cup Noodles contest.
