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Branded Competition

Food brands curate in-person competitive experiences

Implications - With cooking competitions on TV being immensely popular, food brands are taking note by curating their own in-person experiences that are based in competitive cooking or baking. These experiences play on the popularity of food-related entertainment, while combining that with the interactive purchase experiences that consumers value, and that have been shown to enhance or establish customer loyalty.
Workshop Question — Conceptualize a competitive consumer experience that your brand could curate.
4
Score
Popularity
Activity
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Patterns
Megatrends
5 Featured, 45 Examples:
39,063 Total Clicks
Date Range:
Aug 16 — Jan 19
Trending:
This Year and Mild
Consumer Insight Topics:

Featured Examples

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