2017 is the Year of the Rooster, so this Kellogg’s Corn Flakes packaging is aptly designed to celebrate the Chinese New Year by infusing the design of the box with a number of cultural elements. Being that Cornelius the Rooster has been the mascot of Corn Flakes for many decades, it seems only suitable that the artistic styling of the cartoon rooster would be changed to commemorate the event.
The Kellogg’s Corn Flakes Chinese New Year packaging is the design work of the Anthem Worldwide creative agency and has been created to encourage a more positive brand experience. This is focused on Chinese mothers who rely on the breakfast cereal as their choice for what to provide their families in the morning.
Why This Trend Is Growing
- Cultural Packaging Design
- The use of cultural elements in packaging design creates a more engaging brand experience.
- Celebrating Chinese New Year
- Brands can capitalize on Chinese New Year celebrations by creating special edition products.
- Targeting Specific Consumer Groups
- Brands can focus on specific consumer groups, such as Chinese mothers, to create a stronger brand connection.
Industries Being Reshaped
- Food Packaging
- Opportunities for disruptive innovation in food packaging by incorporating cultural elements and seasonal celebrations.
- Cereal Manufacturing
- Cereal manufacturers can create special edition products to cater to specific cultural celebrations and attract a wider range of consumers.
- Advertising and Marketing
- Advertising and marketing agencies can assist brands in targeting specific consumer groups and creating a more positive brand experience through innovative packaging design.
