2017 is the Year of the Rooster, so this Kellogg’s Corn Flakes packaging is aptly designed to celebrate the Chinese New Year by infusing the design of the box with a number of cultural elements. Being that Cornelius the Rooster has been the mascot of Corn Flakes for many decades, it seems only suitable that the artistic styling of the cartoon rooster would be changed to commemorate the event.
The Kellogg’s Corn Flakes Chinese New Year packaging is the design work of the Anthem Worldwide creative agency and has been created to encourage a more positive brand experience. This is focused on Chinese mothers who rely on the breakfast cereal as their choice for what to provide their families in the morning.
Chinese New Year-Celebrating Cereals
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