The Wheaties Century Box Series is being launched by General Mills in celebration of 100 years since its release to provide shoppers with a blast from the past to admire. The limited-edition cereal branding has been unveiled with its first design with Muhammad Ali and will continue on with additional iconic athletes who previously appeared on the packaging. The branding highlights a streamlined color scheme and aesthetic to put a focus on Ali as well as the simple text explaining the product further.
The Muhammad Ali collectible packaging within the Wheaties Century Box Series is arriving on store shelves this month with additional launches taking place in the near future. Ali was chosen to be featured on the packaging as an honor to six core principles including confidence, dedication, conviction, spirituality, giving and respect.
Image Credit: Wheaties