Cruise Ship Water Parks

Dr. Seuss WaterWorks is a Whimsical Water Park Aboard the Carnival Horizon

While Carnival Cruises has had a partnership with Dr. Seuss since 2013, now the company is taking the collaboration to the next level with the debut of the Dr. Seuss WaterWorks park aboard the Carnival Horizon. Designed to be fun for the whole family, the new water park will offer passengers a whole new way to beat the summer heat.

Dr. Seuss WaterWorks is a whimsical water park that will sit on the top deck of the Carnival Vista. The water park will feature two slides, the first of which is The Cat in the Hat Slide, which takes riders through an enclosed tube that twists 450 feet downward. The second slide is the Fun Things slide, which features an enclosed tube twisting 213 feet down. The park will also feature a splash zone with Seussian artwork and a 150-gallon tipping bucket.

While the new park will not be open until April of 2018 when Carnival Horizon makes its maiden voyage, the attraction demonstrates the growing demand for engaging outdoor activities on cruise ships.

Themed Water Parks
The success of the Dr. Seuss WaterWorks park demonstrates the opportunity for other themed water parks to be introduced on cruise ships.
Family-oriented Cruise Experiences
The development of family-friendly water parks on cruises speaks to an opportunity for the industry to broaden its appeal to an even wider range of customers.
Entertainment-focused Cruise Experiences
The addition of water parks and other outdoor activities highlights the potential for the cruise industry to create ever more entertaining experiences that are not just ports of call orientated.

Industries Being Reshaped

Cruise Line Industry
Cruise companies should consider investing more in engaging outdoor activities as a way to help differentiate their offerings from competitors and attract more families with children.
Theme Park Industry
Theme park companies should consider partnering with cruise lines for themed water park ventures or even consider building water parks on board to provide a unique experience for guests.
Hospitality and Tourism Industry
The uptake of water parks on cruise ships signals a trend for outdoor activity-focused vacation experiences, which could inspire more land-based hotels or resorts to offer similar amenities.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 49%
Freshness 8%

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