Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Cereal Brand Baking Competitions

Kellogg’s Just Hosted Its First-Ever Holiday Baking Challenge

— December 25, 2018 — Pop Culture
To celebrate the Christmas season, Kellogg’s hosted its first-ever 'Holiday Baking Challenge' at the Kellogg’s Café in New York City. Hosted by 'Top Chef' host Padma Lakshmi, the competition put a festive twist on classic Kellogg’s cereals.

Kellogg’s Holiday Baking Challenge took place on December 13 and included bakers from across the country. Each baker was tasked with creating a seasonal tart using cereal as one of the key ingredients. The winning dish was a Pear Berry Tart made with Frosted Flakes, which included the cereal in the flour, crust, and mixed into the cheese-mascarpone center. The winning treat was developed by Sara Mellas from Oakland, California, who picked up a Tony the Tiger trophy and an exclusive dining experience. Her recipe will also be featured at Kellogg’s Café for a limited time.


Image Credit: Kellogg’s.
Trend Themes
1. Cereal-ingredient-usage - Cereal brands are exploring new ways of using their products as ingredients in recipes to create seasonal desserts.
2. Celebrity-sponsored-competitions - Brands are enlisting celebrities to host competitions as a means of increasing customer engagement and generating buzz.
3. Limited-time-promotions - Brands are using winning recipes in time-limited promotions that drive foot-traffic and sales to their locations.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on using cereals as versatile ingredients and explore collaboration opportunities with cereal brands for mutually rewarding contests.
2. Entertainment - The entertainment industry can offer brands high-profile hosting opportunities with celebrity chefs and entertainment personalities for sponsored competitions.
3. Retail - The retail industry can explore time-limited promotions using winning recipes as a means of driving traffic and sales to their brick-and-mortar locations.
2.9
Score
Popularity
Activity
Freshness