Kellogg’s Just Hosted Its First-Ever Holiday Baking Challenge
Katherine Pendrill — December 25, 2018 — Pop Culture
References: prnewswire & thedailymeal
To celebrate the Christmas season, Kellogg’s hosted its first-ever 'Holiday Baking Challenge' at the Kellogg’s Café in New York City. Hosted by 'Top Chef' host Padma Lakshmi, the competition put a festive twist on classic Kellogg’s cereals.
Kellogg’s Holiday Baking Challenge took place on December 13 and included bakers from across the country. Each baker was tasked with creating a seasonal tart using cereal as one of the key ingredients. The winning dish was a Pear Berry Tart made with Frosted Flakes, which included the cereal in the flour, crust, and mixed into the cheese-mascarpone center. The winning treat was developed by Sara Mellas from Oakland, California, who picked up a Tony the Tiger trophy and an exclusive dining experience. Her recipe will also be featured at Kellogg’s Café for a limited time.
Image Credit: Kellogg’s.
Kellogg’s Holiday Baking Challenge took place on December 13 and included bakers from across the country. Each baker was tasked with creating a seasonal tart using cereal as one of the key ingredients. The winning dish was a Pear Berry Tart made with Frosted Flakes, which included the cereal in the flour, crust, and mixed into the cheese-mascarpone center. The winning treat was developed by Sara Mellas from Oakland, California, who picked up a Tony the Tiger trophy and an exclusive dining experience. Her recipe will also be featured at Kellogg’s Café for a limited time.
Image Credit: Kellogg’s.
Trend Themes
1. Cereal-ingredient-usage - Cereal brands are exploring new ways of using their products as ingredients in recipes to create seasonal desserts.
2. Celebrity-sponsored-competitions - Brands are enlisting celebrities to host competitions as a means of increasing customer engagement and generating buzz.
3. Limited-time-promotions - Brands are using winning recipes in time-limited promotions that drive foot-traffic and sales to their locations.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on using cereals as versatile ingredients and explore collaboration opportunities with cereal brands for mutually rewarding contests.
2. Entertainment - The entertainment industry can offer brands high-profile hosting opportunities with celebrity chefs and entertainment personalities for sponsored competitions.
3. Retail - The retail industry can explore time-limited promotions using winning recipes as a means of driving traffic and sales to their brick-and-mortar locations.
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