Although 2017 has been the year of many rainbow-colored, unicorn-inspired foods and beverages, Kellogg's has plans to carry this theme into the new year with the launch of a multicolored Unicorn Cereal.
The cupcake-flavored cereal features red, blue and purple cereal pieces, plus "white crunchlets" for added taste and texture. While there cereal is set to be introduced to consumers in the United States, earlier this year, the cereal was released as a limited-edition Kellogg’s Unicorn Froot Loops in the UK.
Although the sweet new cereal from Kellogg's will not be available for purchase until the spring of 2018, fans can get a taste for it early with a visit to the Kellogg’s NYC Café.
Why This Trend Is Growing
- Unicorn-themed Foods
- Opportunity for creating and launching new unicorn-themed products in the food industry.
- Limited-edition Cereal
- Potential to capitalize on the trend by creating limited-edition cereals with unique flavors and colors.
- Multicolor Cereal Pieces
- Disruptive innovation opportunity to develop and market cereals with a variety of colorful and visually appealing pieces.
Industries Being Reshaped
- Food and Beverage
- Industry can explore and develop various unicorn-themed products and limited-edition cereals to meet the demand.
- Hospitality/restaurants
- Opportunity for cafes and restaurants to serve unicorn-themed foods and drinks, attracting customers with unique and creative offerings.
- Retail
- Retailers can capitalize on the trend by stocking and promoting unicorn-themed products, including limited-edition cereals.
