The Nissin Foods Holiday Merchandise is Cheeky and Fun
Michael Hemsworth — November 22, 2018 — Lifestyle
References: nissinfanstore & brandeating
The Nissin Foods holiday merchandise has been unveiled by the brand just in time for the holidays to offer consumers who simply can't get enough ramen to show off their pride in a new way.
The collection of limited-edition items includes a Cup Noodles beanie, Top Ramen socks, Top Ramen bowl and spoon set, Cup Noodles mug and Cup Noodles shorts. The brand is also offering themed wrapping paper to let gift givers wrap their offerings in ramen-inspired style for their friends or family who are connoisseurs of the instant noodle dish.
The Nissin Foods holiday merchandise is likely to be a hit with younger consumers who are more apt to wear their brand preferences on their sleeve (literally) for others to ogle over.
Image Credit: Nissin Foods
The collection of limited-edition items includes a Cup Noodles beanie, Top Ramen socks, Top Ramen bowl and spoon set, Cup Noodles mug and Cup Noodles shorts. The brand is also offering themed wrapping paper to let gift givers wrap their offerings in ramen-inspired style for their friends or family who are connoisseurs of the instant noodle dish.
The Nissin Foods holiday merchandise is likely to be a hit with younger consumers who are more apt to wear their brand preferences on their sleeve (literally) for others to ogle over.
Image Credit: Nissin Foods
Trend Themes
1. Ramen-themed Merchandise - Disruptive innovation opportunity: Create unique and quirky merchandise that caters to niche interests and allows consumers to showcase their brand preferences.
2. Limited-edition Collectibles - Disruptive innovation opportunity: Offer exclusive and limited-edition items that drive excitement and appeal to collectors.
3. Branded Gift Packaging - Disruptive innovation opportunity: Design themed wrapping paper and packaging options that add value and enhance the gifting experience.
Industry Implications
1. Apparel and Fashion - Disruptive innovation opportunity: Collaborate with popular food brands to create fashion items that reflect consumer's favorite culinary choices.
2. Novelty and Giftware - Disruptive innovation opportunity: Develop unique and novelty items that cater to passionate fans of specific food or cultural trends.
3. Branding and Marketing - Disruptive innovation opportunity: Explore innovative ways to incorporate branded merchandise and packaging into marketing campaigns to engage consumers and build brand loyalty.
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