This June, Unique Cruise is hosting "Europe's first ever floating festival." Aimed at Millennials looking for a more luxurious take on the traditional music festival experience, 'Anchored 2017' will bring some of the world's best DJs to the high seas.
Anchored 2017 is a floating festival that is set to host 2,500 people this June. Hosted by Unique Cruise, the seven-day festival will depart from Rome and travel along the French Riviera to Santorini, Mykonos, Cannes and Monte Carlo. Each night, the ship will host musical events headed up by artists such as Tinie Tempah and Artful Dodger. As the founder of Unique Cruise Jacqueline Voss Wood explains, the ideas was "to mix the nightlife of Ibiza with the glamour of cruises to keep everyone happy."
By catering to Millennials with thrilling deck parties and festival-style musical events, Unique Cruise fills a long overlooked gap in the marketplace for cruises targeted towards a younger audience.