The incorporation of moss into skincare products appeals via novelty
Trend - Skincare brands are taking notes on the long-established healing properties of moss by incorporating it into their products. These benefits are directly tied to the plant-based ingredient's resilience against direct sunlight, heat, cold, and frost.
Insight - Consumers who prioritize natural living express interest toward newly introduced plant-based ingredients and what benefits they can offer. Purchasing decisions in this space are driven both by the novelty of formula and the consumer's comfort in their general knowledge about the natural ingredient. In opting-in such products, individuals are confident that they are minimizing the likelihood of an adverse reaction.
Insight - Consumers who prioritize natural living express interest toward newly introduced plant-based ingredients and what benefits they can offer. Purchasing decisions in this space are driven both by the novelty of formula and the consumer's comfort in their general knowledge about the natural ingredient. In opting-in such products, individuals are confident that they are minimizing the likelihood of an adverse reaction.
Workshop Question - What's an unexpected but effective addition your brand could incorporate into its product/service?
Trend Themes
1. Natural Ingredient Beauty Products - Consumers are looking for alternatives to harsh skincare products that are rich in natural ingredients like moss and seawater which are rich in vitamins and minerals that enhance the skin's health.
2. Plant-based Skincare Products - More consumers are moving towards natural plant-based skincare products as they are less likely to cause adverse effects and are environmentally friendly.
3. Luxurious Baby Products - Brands are now offering luxurious baby products made from pure botanical ingredients that are allergenic and dermatologically tested.
Industry Implications
1. Skincare Industry - The beauty industry can move towards creating, advertising, and selling natural ingredient skincare products.
2. Baby Product Industry - Luxurious and organic products for babies are fast gaining interest among consumers which opens up an opportunity to create environmentally safe baby products.
3. Health and Wellness Industry - As more consumers gravitate towards natural personal care products, the health and wellness industry can develop and offer products that cater to this market.
