Category
Fashion
Scaled Restraint
Trend cluster
Category
Moss
Mania
The incorporation of moss into skincare products appeals via novelty.
3.5
Trend score
Trend
What is the Moss Mania trend?
Moss Mania: Skincare brands are taking notes on the long-established healing properties of moss by incorporating it into their products. These benefits are directly tied to the plant-based ingredient's resilience against direct sunlight, heat, cold, and frost.
Insight
The consumer insight behind the Moss Mania trend
Consumers who prioritize natural living express interest toward newly introduced plant-based ingredients and what benefits they can offer. Purchasing decisions in this space are driven both by the novelty of formula and the consumer's comfort in their general knowledge about the natural ingredient. In opting-in such products, individuals are confident that they are minimizing the likelihood of an adverse reaction.
Trend themes
Themes within the Moss Mania trend
Three behaviours holding the trend together01
Natural Ingredient Beauty products
Consumers are looking for alternatives to harsh skincare products that are rich in natural ingredients like moss and seawater which are rich in vitamins and minerals that enhance the skin's health.
02
Plant-Based Skincare Products
More consumers are moving towards natural plant-based skincare products as they are less likely to cause adverse effects and are environmentally friendly.
03
Luxurious Baby Products
Brands are now offering luxurious baby products made from pure botanical ingredients that are allergenic and dermatologically tested.
Industry implications
What the Moss Mania trend means for industry
Where the trend changes the playbookFor
Skincare Industry
The beauty industry can move towards creating, advertising, and selling natural ingredient skincare products.
For
Baby Product Industry
Luxurious and organic products for babies are fast gaining interest among consumers which opens up an opportunity to create environmentally safe baby products.
For
Health and Wellness Industry
As more consumers gravitate towards natural personal care products, the health and wellness industry can develop and offer products that cater to this market.
Workshop question
What's an unexpected but effective addition your brand could incorporate into its product/service?
Trend signals
Trend signals for Moss Mania
Trend score 3.5 out of 10, from popularity 56%, activity 40%, freshness 8%.
Popularity56%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Moss Mania trend
5 featured examples from Feb 1, 2017 to Sep 24, 2018CategoryLifestyle
All-Natural Skincare Products
Be Well Company is Dedicated to Wellness with All-Natural Products
The skincare industry can explore disruptive innovation by expanding their offerings to include more all-natural products.
CategoryFashion
Glacial Face Creams
Saturday Skin's Waterfall Glacier Water Cream Hydrates and Protects
The skincare industry can capitalize on the lightweight skincare trend by developing hydrating products that provide effective results without weighing down the skin.
CategoryFashion
Botanical Baby Skincare
Chantecaille Bébé Offers Luxurious, Organic Solutions for Young Skin
There is an opportunity for new natural baby skincare companies to emerge in the growing baby market, offering organic and cruelty-free products.
CategoryFashion
Moss-Based Facial Cleansers
Thank you Farmer's Cleansing Water Features an Icelandic Moss Base
Skincare brands can explore incorporating moss extract as a base ingredient in their products to leverage the anti-inflammatory and nourishing properties of moss, offering effecti…
CategoryFashion
Mineral-Rich Seawater Lotions
Innisfree's Moisturizing Lotion Contains South Korean Seawater
Beauty and skincare companies can incorporate mineral-rich seawater into their products to offer innovative, antioxidative solutions.
