'Mama Bear' Diapers are Exclusively Available to Amazon Prime Members

 - Dec 7, 2017
References: techcrunch & retaildive
Amazon is selling Mama Bear diapers in sizes one through six, although these private label products are exclusively available on the site to Amazon Prime members who have received an invite to preview the items.

The hypoallergenic Mama Bear diapers are said to be soft on the skin and include a wetness indicator and a pocketed-back waistband.

Part of the reason that Amazon has seen such great success with its private label brands is that Millennials are appreciative of the convenience of ordering online and are not as brand-loyal as previous generations. To help Mama Bear better compete against leading diaper brands, especially big-name companies that consumers are familiar with, these private label baby care products are competitively priced.