Post-Baby Skincare Oils

10 & Co.'s 'Motherlover' is a Rejuvenating Body Oil for New Mothers

10 & Co. is an all-natural Australian skincare line that introduced 'Motherlover' as a rejuvenating body oil specifically to address some of the skincare concerns of new mothers. The product is touted as an antioxidant- and vitamin-rich blend of oils that was crafted for "post-baby skin" and helps with soothe irritation and lighten scarring.

The fast-absorbing oil is designed to promote the production of elastin and collagen, as well as nourish the skin with omega-rich camellia tea oil, moisturizing hemp seed oil and anti-aging Vitamin C. In terms of the scent, the Motherlover body oil also includes an uplifting blend of floral and citrus oils like ylang ylang and grapefruit.

As well as offering Motherlover as a solution for adults, 10 & Co. also makes 'Calm it Baby' for newborns.

Post-baby Skincare
The rise of post-baby skincare products offers an opportunity to create innovative products designed to address specific skincare concerns of new mothers.
All-natural Skincare
The trend towards all-natural skincare allows for the creation of skincare products that focus on using natural, non-toxic ingredients.
Anti-aging Oils
Anti-aging oils offer an opportunity to create innovative skincare products that focus on promoting the production of elastin and collagen.

Industries Being Reshaped

Skincare
The skincare industry has the opportunity to create innovative products that specifically target the skincare concerns of new mothers.
Baby Products
Baby product manufacturers have the chance to create all-natural oils for babies that complement post-baby skincare oils.
Natural Wellness
Natural wellness and beauty companies have an opportunity to expand their offerings to provide all-natural anti-aging and skincare products.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 58%
Freshness 8%

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