High-tech multimedia elements are added to sport activities for enhancement
Trend - As technology continues to elevate various products and services, we’re seeing it evolve within categories like sports. More than just mobile applications, those in the sports field are utilizing augmented reality, analytical information, and voice assistance to elevate equipment, as well as the athletic activity itself.
Insight - In the high-connected environment of today, contemporary consumers are eager to explore what enhancements new technology can bring to otherwise traditional activities in the physical space. Interest in this category is mostly guided by curiosity as consumers wonder how tech will impact their lives now and in the future, especially in terms of efficiency, precision, and experience.
Insight - In the high-connected environment of today, contemporary consumers are eager to explore what enhancements new technology can bring to otherwise traditional activities in the physical space. Interest in this category is mostly guided by curiosity as consumers wonder how tech will impact their lives now and in the future, especially in terms of efficiency, precision, and experience.
Workshop Question - Think of your most traditional service or product. How could you elevate that with the use of multimedia technology?
Trend Themes
1. Multimedia Integration in Sports - Sports are being enhanced by multimedia elements including AR and voice assistance technologies
2. Advanced Analytics Wearables - Professional-grade GPS wearables are providing athletes with up to 2.5 million data points per match
3. Connected VR Experiences - AR and VR technology are allowing fans to experience live events from a courtside perspective
Industry Implications
1. Sports and Fitness - Integrate multimedia elements and analytic tracking technology to sports equipment to provide enhanced athlete experience and performance insights
2. Entertainment and Events - Introduce AR and VR technology for customized and interactive fan experiences in live events
3. Children's Technology - Develop wearable technology for children that integrates AR technology for educational and recreational purposes
