High-tech multimedia elements are added to sport activities for enhancement
Implications - As technology continues to elevate various products and services, we’re seeing it evolve within categories like sports as well, adding both efficiency experiential aspects. More than just mobile applications, those in the sports field are utilizing augmented reality, analytical information and voice assistance to elevate equipment as well as the athletic activity itself. Such multi-sensory inclusions speak to the growing desire for multimedia engagement even within more traditional physical activities.
Workshop Question — Think of your most traditional service or product. How could you elevate that with the use of multimedia technology?