Category
Lifestyle
Assisted Choices
Trend cluster
Category
Multisensory
Sport
High-tech multimedia elements are added to sport activities for enhancement.
3.9
Trend score
Trend
What is the Multisensory Sport trend?
Multisensory Sport: As technology continues to elevate various products and services, we’re seeing it evolve within categories like sports. More than just mobile applications, those in the sports field are utilizing augmented reality, analytical information, and voice assistance to elevate equipment, as well as the athletic activity itself.
Insight
The consumer insight behind the Multisensory Sport trend
In the high-connected environment of today, contemporary consumers are eager to explore what enhancements new technology can bring to otherwise traditional activities in the physical space. Interest in this category is mostly guided by curiosity as consumers wonder how tech will impact their lives now and in the future, especially in terms of efficiency, precision, and experience.
Trend themes
Themes within the Multisensory Sport trend
Three behaviours holding the trend together01
Multimedia Integration in Sports
Sports are being enhanced by multimedia elements including AR and voice assistance technologies
02
Advanced Analytics Wearables
Professional-grade GPS wearables are providing athletes with up to 2.5 million data points per match
03
Connected VR Experiences
AR and VR technology are allowing fans to experience live events from a courtside perspective
Industry implications
What the Multisensory Sport trend means for industry
Where the trend changes the playbookFor
Sports and Fitness
Integrate multimedia elements and analytic tracking technology to sports equipment to provide enhanced athlete experience and performance insights
For
Entertainment and Events
Introduce AR and VR technology for customized and interactive fan experiences in live events
For
Children's Technology
Develop wearable technology for children that integrates AR technology for educational and recreational purposes
Workshop question
Think of your most traditional service or product. How could you elevate that with the use of multimedia technology?
Trend signals
Trend signals for Multisensory Sport
Trend score 3.9 out of 10, from popularity 63%, activity 45%, freshness 8%.
Popularity63%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Multisensory Sport trend
5 featured examples from Oct 18, 2017 to Dec 11, 2018CategoryTech
Connected Multimedia Swim Goggles
The 'SeeSea' AR Swimming Goggles Help You Play Games and More
The augmented reality technology industry can explore opportunities to expand its applications beyond gaming and incorporate its features into swim gear.
CategoryLifestyle
Advanced Analytical Soccer Wearables
Catapult's PLAYERTEK Takes 2.25 Million Data Points Per Match
The sports technology industry has an opportunity to design, build and market granular wearable technology for performance tracking in various sports.
CategoryLifestyle
Team-Specific AR Basketball Games
The 'NBA AR' App Lets Users Practice Their Shot Anywhere
Sports teams and leagues can integrate AR technology into their mobile apps to increase fan engagement and create new opportunities for in-app purchases.
CategoryTech
AR Courtside Experiences
The NBA AR App Lets Fans Step Right up to the NBA Finals
The AR integration with live sports has the potential to enhance the fan experience, leading to increased engagement and revenue opportunities.
CategoryTech
Connected Mini Golf Courses
Google's Mini Golf Pop-Up Demonstrated Its Connected Systems
Incorporating voice-activated features into gaming consoles and platforms.
