The NBA AR app was first introduced on iOS in 2017 and allowed basketball fans to take part in a basketball-shooting minigame, but the latest update to the app is better integrating AR and live sports by allowing users to site courtside at the NBA Finals. The update to the NBA AR app essentially creates a doorway where users can view 360-degree snippets of the NBA Finals experience, including player introductions, the pregame tunnel, warm-up and other pre-game rituals.
The AR-driven app works by first scanning the ground in front of the user and laying out a spot for the AR "portal" to appear. Users then need to step through the door and the app will turn the screen of the device into a full 360-degree video. The use of the NBA AR app through smartphones makes the experience incredibly accessible to multiple users and falls in line with the NBA's new mission statement of providing as much access to fans as possible.
Image Credit: NBA
AR Courtside Experiences
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