Skin-exfoliating products come in solidified forms to enhance convenience
Trend - The incorporation of exfoliant products into the growing trend of solidified cleansers is on the rise, elevating the function of these products while enhancing user experience via the unfamiliar format.
Insight - While skincare is vastly important to contemporary consumers who want to keep up with health and wellness, many are finding it difficult to stay on top of their routines as they are consistently on-the-go, especially in urban environments. This creates a demand in the space of skincare for convenient and fuss-free product formats, as consumers can quickly apply the product without making a mess or even take it with them on their commute.
Insight - While skincare is vastly important to contemporary consumers who want to keep up with health and wellness, many are finding it difficult to stay on top of their routines as they are consistently on-the-go, especially in urban environments. This creates a demand in the space of skincare for convenient and fuss-free product formats, as consumers can quickly apply the product without making a mess or even take it with them on their commute.
Workshop Question - How could your brand provide a familiar product in a new formulation/platform?
Trend Themes
-
Solidified Skincare Products — Solidified skincare products are on the rise due to the need for on-the-go, fuss-free routines.
-
Natural Exfoliants — Consumers are turning to natural exfoliants, like rice and luffa fiber, over synthetic microbeads.
-
Reusable Beauty Products — Eco-friendly and reusable beauty products are becoming popular, such as Lush's reusable facial rounds.
Industry Implications
-
Personal Care — Personal care companies should consider solidifying existing products and incorporating natural exfoliants into their formulas.
-
Sustainability — Sustainable beauty companies have the opportunity to expand their offerings to include reusable and biodegradable products.
-
Beauty Retail — Beauty retailers should stock products that cater to consumers' desire for convenience and eco-friendliness, including solidified skincare and reusable beauty products.
