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Solidified Exfoliant

Skin-exfoliating products come in solidified forms to enhance convenience

Trend - The incorporation of exfoliant products into the growing trend of solidified cleansers is on the rise, elevating the function of these products while enhancing user experience via the unfamiliar format.

Insight - While skincare is vastly important to contemporary consumers who want to keep up with health and wellness, many are finding it difficult to stay on top of their routines as they are consistently on-the-go, especially in urban environments. This creates a demand in the space of skincare for convenient and fuss-free product formats, as consumers can quickly apply the product without making a mess or even take it with them on their commute.
Workshop Question - How could your brand provide a familiar product in a new formulation/platform?
Trend Themes
1. Solidified Skincare Products - Solidified skincare products are on the rise due to the need for on-the-go, fuss-free routines.
2. Natural Exfoliants - Consumers are turning to natural exfoliants, like rice and luffa fiber, over synthetic microbeads.
3. Reusable Beauty Products - Eco-friendly and reusable beauty products are becoming popular, such as Lush's reusable facial rounds.
Industry Implications
1. Personal Care - Personal care companies should consider solidifying existing products and incorporating natural exfoliants into their formulas.
2. Sustainability - Sustainable beauty companies have the opportunity to expand their offerings to include reusable and biodegradable products.
3. Beauty Retail - Beauty retailers should stock products that cater to consumers' desire for convenience and eco-friendliness, including solidified skincare and reusable beauty products.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
84,652 Total Clicks
Date Range:
Jan 17 — Feb 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Self-Massage Cleansing Bars
Self-Massage Cleansing Bars
The Spirulite Multiactive Solid Mask Smooths Skin & Prevents Cellulite
At the Indie Beauty Expo, Ayuna unveiled an innovative solid mask that offers a unique approach to body care. The Spirulite Multiactive Solid Mask is touted as a multifunctional bar that shares the... MORE
Solid Coffee Scrubs
Solid Coffee Scrubs
Coffee Bar Offers a Convenient, Mess-Free Alternative to Loose Scrubs
More often than not, body scrubs are packaged in pouches, jars and tubes but Australia’s Coffee Bar sets itself apart by making solid scrubs. As coffee scrubs are naturally dark in color, as... MORE
Facial Exfoliant Sticks
Facial Exfoliant Sticks
Tarte's 'Frxxxtion Stick' is a Three-in-One Solid Face Exfoliator
Although exfoliating scrubs are typically sold in liquid or powder formats by the bottle and jar, the ‘Frxxxtion Stick’ is a novel vegan-friendly product from Tarte Cosmetics that comes... MORE
Exfoliating Rice Cleansers
Exfoliating Rice Cleansers
Origins' Cleanser Stick Lightly Buffs Skin with White and Purple Rice
One of the newest products from US-based cosmetics brand Origins is a solid cleanser stick that uses rice as a gentle exfoliant. The solid cleansing stick is made with a base of nourishing, fragrant... MORE
play_circle_filled Reusable Facial Cleansers
Reusable Facial Cleansers
Lush's '7 To 3' Facial Rounds are Biodegradable and Package-Free
Lush Cosmetics is now known for producing much more than just package-free bath products, as it has significantly expanded its waste-reducing offerings into other personal care and beauty categories MORE

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