Banana flour replaces traditional wheat-based meals and snacks
Trend - The use of banana flour as a base for everything from pasta to baking mixes is on the rise, with this product being used as a replacement for wheat-based products that many consumers now cannot, or choose not to, consume.
Insight - Thanks to the role social media has played in helping people share their daily lives, food has become something that consumers strongly tie into their identity. As a result, consumers have become increasingly particular in their choices, with many favoring novel ingredients that communicate a stronger commitment to one's health and wellness.
Insight - Thanks to the role social media has played in helping people share their daily lives, food has become something that consumers strongly tie into their identity. As a result, consumers have become increasingly particular in their choices, with many favoring novel ingredients that communicate a stronger commitment to one's health and wellness.
Workshop Question - Consider how your brand could customize its product/service to appeal to a new group of consumers.
Trend Themes
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Plant-based and Gluten-free Alternatives — Many conscious consumers are now looking for plant-based and gluten-free alternatives to use in their home cooking and baking projects, including products that are made from legumes, ancient grains and nuts that offer added benefits for one's health.
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Novel Ingredients for Health and Wellness — Consumers have become increasingly particular in their choices, with many favoring novel ingredients that communicate a stronger commitment to one's health and wellness.
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Food as a Personal Identity — Thanks to the role social media has played in helping people share their daily lives, food has become something that consumers strongly tie into their identity.
Industry Implications
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Alternative Flours and Baking Mixes — Business professionals in the food industry could explore offering alternative flours and baking mixes made from bananas, chickpeas, buckwheat, quinoa, and coconut for health-conscious consumers who are looking for gluten-free and plant-based options.
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Non-dairy Yogurt and Alternative Ingredients — Incorporating banana flour into non-dairy yogurt or using it as an all-natural stabilizer could provide disruptive innovation opportunities for business professionals in the dairy or food additives industry.
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Paleo and Healthy Pasta Alternatives — Entrepreneurs in the pasta industry could explore creating healthy pasta alternatives for paleo consumers using green banana flour and other minimal ingredients.
