Banana flour replaces traditional wheat-based meals and snacks
Implications - The use of banana flour as a base for everything from pasta to baking mixes is on the rise, with this product being used as a replacement for wheat-based products that many consumers now cannot, or choose not to, consume. As consumers become increasingly picky in their choices, and expect personalized consumption choices, brands are responding by innovating to appeal to increasingly niche interests.
Workshop Question — Consider how your brand could customize its product/service to appeal to a new group of consumers.
