Category
Lifestyle
Assisted Choices
Trend cluster
Category
Banana
Base
Banana flour replaces traditional wheat-based meals and snacks.
2.7
Trend score
Trend
What is the Banana Base trend?
Banana Base: The use of banana flour as a base for everything from pasta to baking mixes is on the rise, with this product being used as a replacement for wheat-based products that many consumers now cannot, or choose not to, consume.
Insight
The consumer insight behind the Banana Base trend
Thanks to the role social media has played in helping people share their daily lives, food has become something that consumers strongly tie into their identity. As a result, consumers have become increasingly particular in their choices, with many favoring novel ingredients that communicate a stronger commitment to one's health and wellness.
Trend themes
Themes within the Banana Base trend
Three behaviours holding the trend together01
Plant-Based and Gluten-Free Alternatives
Many conscious consumers are now looking for plant-based and gluten-free alternatives to use in their home cooking and baking projects, including products that are made from legumes, ancient grains and nuts that offer added benefits for one's health.
02
Novel Ingredients for Health and Wellness
Consumers have become increasingly particular in their choices, with many favoring novel ingredients that communicate a stronger commitment to one's health and wellness.
03
Food as a Personal Identity
Thanks to the role social media has played in helping people share their daily lives, food has become something that consumers strongly tie into their identity.
Industry implications
What the Banana Base trend means for industry
Where the trend changes the playbookFor
Alternative Flours and Baking Mixes
Business professionals in the food industry could explore offering alternative flours and baking mixes made from bananas, chickpeas, buckwheat, quinoa, and coconut for health-conscious consumers who are looking for gluten-free and plant-based options.
For
Non-Dairy Yogurt and Alternative Ingredients
Incorporating banana flour into non-dairy yogurt or using it as an all-natural stabilizer could provide disruptive innovation opportunities for business professionals in the dairy or food additives industry.
For
Paleo and Healthy Pasta Alternatives
Entrepreneurs in the pasta industry could explore creating healthy pasta alternatives for paleo consumers using green banana flour and other minimal ingredients.
Workshop question
Consider how your brand could customize its product/service to appeal to a new group of consumers.
Trend signals
Trend signals for Banana Base
Trend score 2.7 out of 10, from popularity 34%, activity 40%, freshness 8%.
Popularity34%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Banana Base trend
4 featured examples from Mar 9, 2017 to Dec 21, 2018CategoryLifestyle
Banana-Based Baking Mixes
Zuvii's Organic Mixes for Baking are Formulated with Banana Flour
Disruptive innovation opportunity: Incorporate banana flour into baking mixes as a healthier alternative to traditional flours in the food manufacturing industry.
CategoryLifestyle
Banana Flour Yogurts
IAG is Developing a New Non-Dairy Yogurt Made with a High-Starch Fruit
The food and beverage industry can benefit from the development of innovative and unique non-dairy products like yogurt made with high-starch fruits or all-natural stabilizers.
CategoryLifestyle
Banana-Based Flours
Pereg Makes Gluten-Free Banana Flour from the Ripened, Peeled Fruit
Food manufacturers can incorporate banana-based flours into their product lines to cater to demand for gluten-free and plant-based alternatives.
CategoryLifestyle
Banana-Based Paleo Pastas
Pieno Makes High-Fiber Superfood Pasta from Green Bananas
The food and beverage industry can explore the production and marketing of innovative pasta products that cater to specific dietary needs and preferences.
