The Invisible Chef Baking Mix Packaging is Inviting and Approachable

Offering consumers a new lineup of products in the bakery aisle to choose from, The Invisible Chef Donuts and Dots baking mixes enable bakers to create fresh items whenever they want.

A growing number of consumers are looking for fast, effective ways to enjoy their favorite foods and treats without having to do a lot of work. The Invisible Chef supports this shift with the Donuts and Dots mixes in addition to the Jelly Belly product lineup, as they are easy to pick up and make without having to have much experience.

The packaging for The Invisible Chef baking mixes is playful, approachable and vibrant in order to convey the fun and rewarding process of making one's own desserts whenever they want them.