As its name suggests, FODMAPPED is a brand that deals exclusively in FODMAP foods. It proudly calls itself the "world's first FODMAP-friendly dedicated brand." The low-FODMAP was developed to help people deal with IBS and other symptoms of lower abdominal pain and discomfort.
FODMAPPED makes a range of sauces, stocks and soups that have been designed specifically for easy digestion. As such, the brand takes care to call out ingredients that have been excluded, such as onions and garlic.
While there are now plenty of products on the market that are designed for those with specialty ketogenic, gluten-free or paleo diets, there are now a range of products fr even more highly specialized diets appearing on the market.
Key Themes Behind This Trend
- FODMAP Foods
- Disruptive Innovation Opportunity: Develop a range of FODMAP-friendly products to cater to people with IBS and other digestive issues.
- Digestion-friendly Products
- Disruptive Innovation Opportunity: Create a line of sauces, stocks, and soups specifically formulated for easy digestion.
- Specialized Diets
- Disruptive Innovation Opportunity: Capitalize on the growing demand for products targeting highly specialized diets, such as FODMAP, ketogenic, gluten-free, and paleo.
Where This Applies
- Food and Beverage
- Disruptive Innovation Opportunity: Explore new ingredient combinations and manufacturing processes to create innovative digestion-friendly food products.
- Health and Wellness
- Disruptive Innovation Opportunity: Develop unique health solutions and dietary supplements that address the needs of people with digestive issues.
- Consumer Goods
- Disruptive Innovation Opportunity: Design and market specialized kitchen tools and appliances for individuals following specific diets, such as FODMAP and gluten-free.
