At Natural Products Expo East, Sonoma Brands is debuting an egg-focused snack brand by the name of 'Peckish.' The first products to be released by Peckish will be "peck packs" that pair two fully cooked, organic and free-range eggs with crunchy dips—the available options include Eggs & “Rancheros,”" Eggs & “Maple Waffles,” Eggs & “Fried Rice,” Eggs & “Salt & Pepitas” as well as Eggs & “Everything.”
As well as being appealing to consumers who are looking for high-protein snacks, Peckish will stand out to those who desire specific solutions for a paleo, ketogenic, Whole30 or gluten-free diet.
Peckish aims to provide products that can work for breakfast, but also serve as small meals throughout the day.
What's Driving This Trend
- High-protein Snacks
- Opportunity for creating innovative, convenient, and portable high-protein snacks for health-conscious consumers on-the-go.
- Specialized Diets
- Potential to develop snack products that cater to specific dietary needs such as paleo, ketogenic, Whole30, and gluten-free diets.
- Flexible Meal Options
- Disruption potential in offering versatile snack products that can be enjoyed as a quick breakfast or as small meals throughout the day.
Who This Affects Most
- Snack Food Industry
- Opportunity for snack companies to capitalize on the growing demand for nutritious and convenient snacks.
- Health Food Industry
- Potential for health food companies to cater to consumers seeking specialized dietary options and high-protein snacks.
- Paleo and Ketogenic Food Industry
- Innovation opportunities in developing snack products specifically tailored to the paleo and ketogenic diet trends.
