Specialized Gluten-Free Flours

'Blends by Orly' Help to Replicate Regional Baked Goods

Blends by Orly is a new line of five vegan, nut-free and gluten-free flour blends that can be used as a 1:1 replacement in recipes that call for traditional wheat flour.

After Orly's husband was diagnosed with Celiac disease, she began to study French baking under a pastry chef, which later led her to study gluten-free French baking at the Le Cordon Bleu culinary school. In this time, Blends by Orly was pioneered, featuring gluten-free flour blends named after iconic world cities like London, Manhattan, Paris, Sydney and Tuscany.

As its name suggests, the Tuscany Blend makes an ideal gluten-free replacement for recipes that call for white flour, such as pizzas, flatbreads and focaccia. Similarly, the Paris Blend makes an ideal replacement for cakes, cookies and other sweets that typically stem from the France region.

Gluten-free Substitutes
There is a growing trend in the food industry for gluten-free flour blends that can be used as a 1:1 replacement in traditional recipes.
Regional-inspired Food Products
Food producers are creating products inspired by specific regions around the world, such as the Blends by Orly flour blends named after iconic world cities.
Personalized Diets
Consumers are increasingly seeking out specialized food products that cater to specific dietary needs such as vegan, nut-free, and gluten-free options.

Sectors Adopting This

Baking Industry
Bakers can capitalize on the trend by offering specialized gluten-free flour blends for traditional recipes to better cater to their customers' dietary needs.
Food Manufacturing Industry
Food manufacturers can create regional-inspired flour blends, like Blends by Orly, with widespread appeal by pairing specific regional baked goods with corresponding flour blends.
Health and Wellness Industry
The increasing consumer demand for personalized diets and specialized food products shows an opportunity for health and wellness businesses to create targeted products such as vegan, nut-free, and gluten-free options.
SCORE
2.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 21%
Freshness 8%