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Savory Latte

The traditional latte is transformed with unlikely savory additions

Trend - The latte has taken upon many transformations in the past few years, and a more recent one is the incorporation of unlikely savory ingredients and flavors — coming first from both small artisan shops, and now companies that mass-distribute.

Insight - The modern consumer’s preference for indulging in perceived “foodie” experiences has only grown over the years, as the way one eats has become a way in which consumers express who they are and who they want to be. This has given way not only for more upscale food experiences but more novel food experiences as well, as they offer a way for consumers to demonstrate that they're "in the know" about this category.
Workshop Question - How could your brand better adopt trends set or observed by its smaller, more adaptable competitors?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3 Featured, 27 Examples:
25,695 Total Clicks
Date Range:
Oct 17 — Dec 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

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