Tim Hortons recently announced its newest menu addition, a Buffalo Latte that is topped with the iconic sauce garnish. Launching the drink exclusively at Buffalo, New York locations, the Canadian QSR giant hopes to target a niche audience of adventurous coffee fans.
While the company is known for its traditional and home-style menu offerings, its decision to release a Buffalo Latte suggests a more daring direction, and aims to appeal to younger audiences. The marketing move also celebrates the 1964 birth of both buffalo sauce and the Tim Hortons brand.
"Made from freshly brewed espresso, steamed milk, mocha, and bold Buffalo sauce flavor, this latte is topped with whipped topping and a dusting of zesty Buffalo seasoning." The result is a sweet and savory flavor medley that is ideal for enjoyment during the autumn season. Sold in select Buffalo locations, this latte will be available for a limited time, and while supplies last.