In celebration of the 45th birthday of its ramen noodles, Nissin has been releasing a variety of limited-edition Cup Noodles. While many of these products are being packaged in celebratory packaging that will not be instated for the long-term, one change that Nissin is planning to take forward is a new formula that's been reformatted with an emphasis on health.
The all-new Cup Noodles recipe now boasts no added MSG, no artificial flavors and reduced sodium, all of which are changes that consumers have been interested in seeing. With these changes, the taste and price of Cup Noodles remains the same.
In recent years, many brands have been overhauling their products with a focus on all-natural ingredients in response to consumers who are increasingly concerned with the quality of food ingredients.