Ushered in by the emergence of sensory-based dining and experimental cocktail bars that serve up molecular edible drinks, food and beverage produced in unexpected forms is now something you might be likely to see outside of a niche concept bar.
Slowly creeping into the mainstream, consumers are engaging with this food art with home cocktail kits like that of Molecule-r, a brand producing futuristic sets for at-home experimentation with texturing agents and tools that spherify, emulsify and gelify various ingredients.
Additionally, London has seemingly become a hub for innovative bar concepts that provide entirely new means of alcohol consumptions. Alcoholic Architecture by Bompas & Parr is a unique establishment featuring rooms of alcohol-infused mist that allow guests to inhale their preferred beverage. Also in London, Eat Your Drink is an 18+ candy store offering a variety of alcoholic candy.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
