Spreadable and Edible by Marmite targets the Australian fans who are anxiously anticipating the release of 50 Shades of Grey. The brown gooey substance, known to be beloved by Australians, has created a body paint suitable for consumption and play. Announced exclusively on Twitter, the brand tweeted, "Because why should toast have all the fun? #SpreadableAndEdible".
Many brands are marketing their advertisements and releasing capsule collections around the hype of the anticipated BDSM film. Spreadable and Edible by Marmite is a body paint, complete with miniature paint brush, released with the premier of the film. The condiment is hoping to sell magnitudes of the body paint as a takeaway from the film. If you always have left overs, don't forget to use it on your toast.