The top March 2015 unique ideas are unique precisely because of their ability to defy categorization. Indeed, it's hard to group them all under one umbrella, but what is evident throughout each unusual concept is a desire to create an extraordinary experience.
Whether it's farm animal cafes, members-only airlines or mobile barber shops, the top March 2015 unique ideas see an emphasis on niche products and services that appeal to a very specific demographic in a big way. Anything that's out of the ordinary -- a life-size cake version of Christian Grey, for instance -- and will amaze and delight consumers qualifies.
In a way, being unique is all about extravagance; go big, or go home, as they say!
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 91%
Freshness 8%
