To celebrate something in style, one must always have a champagne bottle on hand, so suitably to celebrate its 25th year in the ice cream industry, Magnum released an ice cream bar called the Magnum Marc de Champagne. And if the name didn't give it away, then yes, it has champagne in it.
Marc de Champagne is a sparkling wine from the Champagne region of France, which is actually made from the pomace of grapes that allow it to taste more boozy like an Italian Grappa. However, alcohol isn't the only thing infused into this celebratory summer treat; the ice cream is silver-coated. Don't worry though, you won't be consuming actual metallic. The silver is just the brand's iconic cracking chocolate coating that has been dyed.
What Makes This Trend Stand Out
- Celebratory Ice Cream Treats
- Opportunity for creating innovative ice cream flavors and textures to celebrate special occasions.
- Alcohol-infused Desserts
- Potential for developing various alcoholic desserts that offer a unique flavor experience.
- Silver-coated Food Products
- Possibility for creating visually appealing food products with metallic coatings.
Sectors Adopting This
- Ice Cream
- Opportunity for ice cream brands to create new and exciting flavors to cater to different celebrations and occasions.
- Food and Beverage
- Potential for the food and beverage industry to explore the intersection of alcohol and desserts to create innovative and indulgent culinary experiences.
- Confectionery
- Space for confectionery companies to experiment with unique coatings and visual elements to enhance the appeal of their products.
