If you were hoping to get into the festive spirit at your local Red Robin restaurant, you can now do so with a red wine shake. The adult-only milkshake has been dubbed the Divalicious Red Wine Shake. Intended for "21 and over guests in need of some 'me' time," the milkshake contains Little Black Dress Divalicious brand red wine, Pinnacle whipped vodka, raspberry puree and vanilla soft serve ice cream. Every wine shake also comes with a free charm.
The new offering isn't the only holiday themed menu item new to Red Robin. The restaurant chain is also offering cronuts with hot fudge dipping sauce, a turkey burger, garlic fries, the 'Giggling Goose Martini' and a gingerbread milkshake.
What's Driving This Trend
- Alcoholic Milkshakes
- The trend of alcoholic milkshakes presents an opportunity for businesses to create unique and indulgent holiday treats.
- Holiday Themed Menu Items
- Creating holiday-themed menu items can attract customers and provide a festive dining experience.
- Crossover Desserts
- Combining traditional desserts with unexpected ingredients, like wine, offers a disruptive innovation opportunity for businesses in the dessert industry.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the trend of alcoholic milkshakes and holiday themed menu items for seasonal offerings.
- Hospitality
- Hotels, bars, and restaurants within the hospitality industry can incorporate alcoholic milkshakes and innovative holiday-themed menu items to enhance the guest experience during the festive season.
- Dessert
- The dessert industry can explore the concept of crossover desserts to introduce unique and unexpected flavors that will surprise and delight customers.
