iHearMedia has grown into a popular platform over the last few years and the mass media corporation is finally ready to release its first-ever scripted podcast known as Lethal Lit. The six-part mystery-themed podcast seems to be aimed at teenagers and will be created alongside creative studio Einhorn’s Epic Productions and Archie Comic co-president Alex Segura.
The decision to create Lethal Lit came from the increased validation of podcasts as a legitimate media form, as well as the growing popularity of the teen podcasting niche. According to Chris Peterson, senior VP at podcasting at iHeartMedia, the Lethal Lit podcast is part of the company's goal of attracting a younger audience and introducing them to the medium of podcasting.
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Why This Trend Is Growing
- Teen Podcasting
- Opportunity for creating more podcasts specifically targeted towards teenagers.
- Scripted Podcasts
- Chance to explore the potential of scripted content within the podcasting industry.
- Youthful Audience Engagement
- Potential for attracting and engaging younger audiences through podcasting.
Industries Being Reshaped
- Podcasting
- Opportunity for podcasting platforms to create content aimed at teenagers.
- Media and Entertainment
- Disruptive innovation in the podcasting and entertainment industry by targeting younger demographics.
- Creative Studios
- Opportunity for creative studios to collaborate with media partners to develop scripted podcast content.
