Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Lethal Lit Hopes to Draw More Teenagers to the Podcast Genre
iHearMedia has grown into a popular platform over the last few years and the mass media corporation is finally ready to release its first-ever scripted podcast known as Lethal Lit. The six-part mystery-themed podcast seems to be aimed at teenagers and will be created alongside creative studio Einhorn’s Epic Productions and Archie Comic co-president Alex Segura.
The decision to create Lethal Lit came from the increased validation of podcasts as a legitimate media form, as well as the growing popularity of the teen podcasting niche. According to Chris Peterson, senior VP at podcasting at iHeartMedia, the Lethal Lit podcast is part of the company's goal of attracting a younger audience and introducing them to the medium of podcasting.
Image Credit: rawpixel
The decision to create Lethal Lit came from the increased validation of podcasts as a legitimate media form, as well as the growing popularity of the teen podcasting niche. According to Chris Peterson, senior VP at podcasting at iHeartMedia, the Lethal Lit podcast is part of the company's goal of attracting a younger audience and introducing them to the medium of podcasting.
Image Credit: rawpixel
