The Simple Habit app recently received $10 million in funding to continue operations as a meditation-focused mindfulness app. Designed as a helpful mediation app, Simple Habit allows users to participate in meditation tracks ranging from five minutes to 20 minutes. The tracks are organized across various occasions, such as going to sleep, commuting, or preparing for a meeting. These meditation tracks are also bolstered by daily notifications that remind users to be mindful, and a flow graph that charts progress over time.
The new round of capital garnered by Simple Habit will be used to further expand its library of meditation sessions. The library already consists of 1,500 entries but is hoping to expand to audio content led by therapists and executive coaches. The money would go on to continue funding some of these contributors who are paid using a Spotify-like revenue-share model.