In partnership with Amsterdam Vodka, Spotify is launching its first-ever branded podcast, 'Ebb & Flow.' The podcast will give people the chance to tune into conversations with DJ Jasmine Solano, as well as various hip-hop and R&B artists.
Over the past few years, big-box retailers, supermarkets and comic book creators alike have broken into the world of podcasting, mainly using it as a tool to educate and entertain consumers, all the while offering new content and a new way to connect through a storytelling format.
As Spotify's Rob Walker describes, "Just as we do with music, we see podcast as another avenue to connect our advertising partners with audiences and, through our deep understanding of our users, help brands show up in the right way."
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