Sparkling soda beverages are often thought of as light, crisp, refreshing and generally sweet, but DRY's newest flavor plays up spicy notes instead.
The Serrano Pepper DRY Sparkling is described as having a light sweetness and a savory finish that pairs well with sandwiches, steaks and tamales. While this sparkling soda is ready to drink right out of the bottle, it can also be enjoyed as a cocktail ingredient. DRY recommends enhancing the sparkling beverage with a shot of vodka, tequila or gin.
For those who prefer sweet flavor profiles over spicy ones, DRY also released a new Malali Watermelon variety alongside the Serrano Pepper DRY Sparkling. Only one batch of each seasonal flavor has been made, which means that quantities are limited.
What's Driving This Trend
- Spicy Soda Beverages
- Spicy notes are a unique twist to traditional soda flavors and create new product development opportunities.
- Seasonal Sparkling Beverages
- Limited edition flavors create a sense of urgency amongst consumers and opportunities for sales spikes.
- Cocktail-ready Beverages
- Beverages that can be enjoyed alone or as a mixer offer versatility for consumers and opportunities for cross-industry promotion.
Who This Affects Most
- Beverage Industry
- Spicy and seasonal flavors can provide a unique selling point for existing product lines or create new product lines altogether.
- Alcohol Industry
- Cocktail-ready beverages offer potential expansion opportunities and cross-industry partnerships.
- Food Industry
- These unique soda flavors could pair well with a variety of food items and offer opportunities for cross-industry promotions or meal deals.
