Category
Lifestyle
Assisted Choices
Trend cluster
Category
Anti-Loneliness
Brands take more active roles in combating the loneliness epidemic.
4.7
Trend score
Trend
What is the Anti-Loneliness trend?
Anti-Loneliness: With self-reported "loneliness" on the rise in wealthy countries around the world, brands are looking to combat this epidemic through everything from studying social eating habits to co-living design concepts. This involvement allows these companies to hone in on niche but widespread consumer interests, as well as provide the desired companionship.
Insight
The consumer insight behind the Anti-Loneliness trend
Social media platforms allow efficient and on-demand communication, however, the absence of face-to-face interaction has steadily increased feelings of alienation among consumers. The growing loneliness epidemic is even reported to create physical health issues, on top of the mental stressors people who feel socially isolated have to deal with. As achieving happiness and healthy companionship are inherently human interests, consumers in the tech age struggle to battle these feelings of alienation through technology and the facilitation of face-to-face interactions.
Trend themes
Themes within the Anti-Loneliness trend
Three behaviours holding the trend together01
Anti-Loneliness
Brands are taking a more active role in combating loneliness by studying social eating habits and designing co-living concepts.
02
On-Demand Companionship Services
New services are emerging to connect senior citizens with companions who can help with tasks, technology, and transportation.
03
Facial Tracking Robotics
Research is being done on the social experience of eating, using robotics such as the 'Arm-A-Dine' to understand the loneliness epidemic.
Industry implications
What the Anti-Loneliness trend means for industry
Where the trend changes the playbookFor
Technology
Innovations in robotics, apps, and social media continue to shape how we address issues of loneliness.
For
Real Estate
Co-living concepts provide a unique solution to the affordable housing crisis and social isolation among urban residents.
For
Healthcare
As loneliness causes physical as well as mental health issues, there is a growing need for healthcare providers to address social isolation alongside traditional medical treatment.
Workshop question
How could your brand work to enhance consumer health?
Trend signals
Trend signals for Anti-Loneliness
Trend score 4.7 out of 10, from popularity 74%, activity 57%, freshness 8%.
Popularity74%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Anti-Loneliness trend
4 featured examples from Apr 22, 2014 to Nov 24, 2018CategoryUnique
Anti-Loneliness Cafes
Stuffed Animals in 'Moomin Cafe' Never Let You Dine Alone
Offering objects for companionship, like stuffed animals, in restaurants could disrupt the hospitality industry and provide a unique offering for patrons looking to dine alone.
CategoryLifestyle
Futuristic Co-Living Concepts
One Shared House 2030 Aims to Find Solutions to the Housing Crisis
Disruptive innovation opportunity: Transforming the real estate industry by reimagining housing models and creating more inclusive and affordable living options.
CategoryBusiness
On-Demand Companionship Services
'Papa' Connects Senior Citizens to "Grandkids on Demand"
The on-demand companionship trend presents opportunities for home care service providers to expand their offerings and cater to the emotional needs of senior citizens.
CategoryTech
Facial Tracking Feeding Arms
The 'Arm-A-Dine' is Being Used to Investigate Social Eating
The 'Arm-A-Dine' could be applied in the hospitality industry to enhance dining experiences and create a unique social atmosphere.
