Clearly one brand is keeping an ear to the ground with Yojiya Cafe Selection. Aware of the intense popularity of foam art currently taking over the world, it has released a vending machine that provides people with more than a cup of coffee. But in place of three dimensional cats and pop icon artworks, the Yojiya Cafe Selection vending machine sprinkles powder onto the foam in the form of the brand's logo.
Clever and creative, the Yojiya Cafe Selection vending machine can be found at the Haneda Airport in Tokyo, Japan. Selling for 200 yen, which is about $2, a cup, the machine will probably be much more appealing that other similar ones in the airport--and more classy.
What's Driving This Trend
- Foam Art Vending Machines
- Opportunity to capitalize on the current popularity of foam art by offering vending machines that create intricate foam designs on coffee.
- Logo Sprinkling
- Disruptive innovation opportunity to incorporate brand logos into foam art by using vending machines that sprinkle logo powder onto cups of coffee.
- Classy Airport Vending
- Opportunity to create more appealing and sophisticated vending machines, like the Yojiya Cafe Selection, for airports and other high-end locations.
Who This Affects Most
- Coffee
- Innovative coffee companies can introduce foam art vending machines as a unique selling point and an interactive customer experience.
- Hospitality
- Hotels, resorts, and luxury venues can enhance their coffee offerings by integrating foam art vending machines that sprinkle custom logos onto cups of coffee.
- Retail
- High-end retail stores and boutiques can elevate customer experience by incorporating foam art vending machines that sprinkle their brand logos onto cups of coffee.
