Skincare becomes more tactical through an increased focus on lymphatic drainage
Implications - Taking the focus away from ingredients and toward physical experiences and rituals, skincare "techniques" like lymphatic drainage and sculpting are becoming a bigger player in the increasingly competitive beauty space.
Insight - Putting the power in customers' hands to improve themselves and receive more immediate benefits speaks to a cultural shift where personal care and immediacy are emerging rapidly. This signals the ways in which empowered customers creates a deeper connection between customers and brands.
Insight - Putting the power in customers' hands to improve themselves and receive more immediate benefits speaks to a cultural shift where personal care and immediacy are emerging rapidly. This signals the ways in which empowered customers creates a deeper connection between customers and brands.
Workshop Question - What results are your consumers looking to achieve when it comes to your offering? What's an exciting, new way you could help them achieve that?
Trend Themes
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Physical Experiences and Rituals — The increased focus on physical experiences and rituals, rather than solely on ingredients, in the beauty industry presents a disruptive innovation opportunity to design new products and practices that target empowered customers seeking immediate benefits.
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Non-invasive Beauty Treatments — Treatments that are non-invasive and avoid the use of chemicals present a disruptive innovation opportunity for the cosmetic industry as consumers desire more natural beauty products.
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Crystal Healing — The use of crystals in beauty and skincare, like rose quartz, presents an opportunity to bring ancient Chinese healing techniques and mysticism into the mainstream, providing a new wellness experience for customers.
Industry Implications
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Health and Fitness Industry — Bridging the gap between the fitness and beauty industries, bespoke face-gym and fitness-themed skincare merchandising create a new innovation opportunity that appeals to health-conscious Millennials.
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Skincare Industry — Incorporating lymphatic drainage and sculpting techniques into skincare routines and treatments, as well as developing at-home cryotherapy devices, presents opportunities for the skincare industry to offer non-invasive and innovative solutions to customers.
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Alternative Medicine and Wellness Industry — The use of crystals for skincare and beauty purposes presents an opportunity for the alternative medicine and wellness industries to offer customers a new way to approach self-care and self-awareness through ancient healing practices.
