Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sculpting
Skincare
Skincare becomes more tactical through an increased focus on lymphatic drainage.
5.0
Trend score
Trend
What is the Sculpting Skincare trend?
Sculpting Skincare: Taking the focus away from ingredients and toward physical experiences and rituals, skincare "techniques" like lymphatic drainage and sculpting are becoming a bigger player in the increasingly competitive beauty space.
Insight
The consumer insight behind the Sculpting Skincare trend
Putting the power in customers' hands to improve themselves and receive more immediate benefits speaks to a cultural shift where personal care and immediacy are emerging rapidly. This signals the ways in which empowered customers creates a deeper connection between customers and brands.
Trend themes
Themes within the Sculpting Skincare trend
Three behaviours holding the trend together01
Physical Experiences and Rituals
The increased focus on physical experiences and rituals, rather than solely on ingredients, in the beauty industry presents a disruptive innovation opportunity to design new products and practices that target empowered customers seeking immediate benefits.
02
Non-Invasive Beauty Treatments
Treatments that are non-invasive and avoid the use of chemicals present a disruptive innovation opportunity for the cosmetic industry as consumers desire more natural beauty products.
03
Crystal Healing
The use of crystals in beauty and skincare, like rose quartz, presents an opportunity to bring ancient Chinese healing techniques and mysticism into the mainstream, providing a new wellness experience for customers.
Industry implications
What the Sculpting Skincare trend means for industry
Where the trend changes the playbookFor
Health and Fitness Industry
Bridging the gap between the fitness and beauty industries, bespoke face-gym and fitness-themed skincare merchandising create a new innovation opportunity that appeals to health-conscious Millennials.
For
Skincare Industry
Incorporating lymphatic drainage and sculpting techniques into skincare routines and treatments, as well as developing at-home cryotherapy devices, presents opportunities for the skincare industry to offer non-invasive and innovative solutions to customers.
For
Alternative Medicine and Wellness Industry
The use of crystals for skincare and beauty purposes presents an opportunity for the alternative medicine and wellness industries to offer customers a new way to approach self-care and self-awareness through ancient healing practices.
Workshop question
What results are your consumers looking to achieve when it comes to your offering? What's an exciting, new way you could help them achieve that?
Trend signals
Trend signals for Sculpting Skincare
Trend score 5.0 out of 10, from popularity 76%, activity 65%, freshness 8%.
Popularity76%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Sculpting Skincare trend
5 featured examples from Mar 16, 2017 to Nov 20, 2018CategoryUnique
Facial Exercise Gyms
FaceGym is Opening Its First United States Location in NYC
The beauty industry has an opportunity to develop innovative facial workout programs and non-invasive skincare products to cater to the growing demand for natural alternatives.
CategoryBusiness
Fitness-Themed Skincare Merchandising
FaceGym's Retail Displays Pay Tribute to Exercise Equipment
Beauty and skincare brands can incorporate fitness and health themes into their product displays and branding to appeal to young, health-conscious consumers.
CategoryLifestyle
Rose Quartz Face Rollers
Herbivore Botanicals' Product Helps Reduce Puffiness and Wrinkles
The beauty and personal care industry has the potential to capitalize on the rising demand for lymphatic drainage tools and ancient beauty rituals, by developing innovative produc…
CategoryFashion
At-Home Cryotherapy Devices
001 London's CRYOpress Helps Oxygen Reach the Epidermis
The beauty industry can take advantage of the at-home cryotherapy device trend to offer innovative skincare solutions and tap into the growing demand for convenient self-care.
CategoryFashion
Rose Quartz Skincare Sets
Among the Flowers' Crystal Skincare Kit Pairs a Massage Tool & Serum
The beauty and personal care industry could benefit from creating more crystal-infused and gua sha-based skincare products.
