Skincare becomes more tactical through an increased focus on lymphatic drainage
Implications - Taking the focus away from ingredients and toward physical experiences and rituals, skincare "techniques" like lymphatic drainage and sculpting are becoming a bigger player in the increasingly competitive beauty space.
Insight - Putting the power in customers' hands to improve themselves and receive more immediate benefits speaks to a cultural shift where personal care and immediacy are emerging rapidly. This signals the ways in which empowered customers creates a deeper connection between customers and brands.
Insight - Putting the power in customers' hands to improve themselves and receive more immediate benefits speaks to a cultural shift where personal care and immediacy are emerging rapidly. This signals the ways in which empowered customers creates a deeper connection between customers and brands.
Workshop Question - What results are your consumers looking to achieve when it comes to your offering? What's an exciting, new way you could help them achieve that?
Trend Themes
1. Physical Experiences and Rituals - The increased focus on physical experiences and rituals, rather than solely on ingredients, in the beauty industry presents a disruptive innovation opportunity to design new products and practices that target empowered customers seeking immediate benefits.
2. Non-invasive Beauty Treatments - Treatments that are non-invasive and avoid the use of chemicals present a disruptive innovation opportunity for the cosmetic industry as consumers desire more natural beauty products.
3. Crystal Healing - The use of crystals in beauty and skincare, like rose quartz, presents an opportunity to bring ancient Chinese healing techniques and mysticism into the mainstream, providing a new wellness experience for customers.
Industry Implications
1. Health and Fitness Industry - Bridging the gap between the fitness and beauty industries, bespoke face-gym and fitness-themed skincare merchandising create a new innovation opportunity that appeals to health-conscious Millennials.
2. Skincare Industry - Incorporating lymphatic drainage and sculpting techniques into skincare routines and treatments, as well as developing at-home cryotherapy devices, presents opportunities for the skincare industry to offer non-invasive and innovative solutions to customers.
3. Alternative Medicine and Wellness Industry - The use of crystals for skincare and beauty purposes presents an opportunity for the alternative medicine and wellness industries to offer customers a new way to approach self-care and self-awareness through ancient healing practices.
