Skincare becomes more tactical through an increased focus on lymphatic drainage
Implications - Taking the focus away from ingredients and toward physical experiences and rituals, skincare "techniques" like lymphatic drainage and sculpting are becoming a bigger player in the increasingly competitive beauty space. Providing consumers with a new, exciting way to improve themselves and potentially receive more immediate benefits, this shift speaks to the general increased interest in personal care as well as a desire for more immediate results.
Workshop Question — What results are your consumers looking to achieve when it comes to your offering? What's an exciting, new way you could help them achieve that?