David Lloyd's 'PTVs' Enhance Personal Training with Digital Screens

 - Apr 26, 2018
References: davidlloyd & prexamples
Gym company David Lloyd's 'PTVs' were recently introduced as a way for people to stay fit while enjoying their favorite televised content.

Since people often choose to watch TV instead of invest in their health with a physical activity, David Lloyd decided to equip its running coaches with wearables that allow for a digital screen to be strapped to their back. As such, the runners following behind them have the opportunity to binge-watch their favorite shows, all the while getting in a good workout. The PTVs boast the ability to share a wide range of content from platforms like BBC iPlayer and Netflix, ensuring there's something to engage everyone.

David Lloyd is no stranger to attracting new gym-goers in unconventional ways—previously, the gym company has introduced bed-based workouts, jaw exercise classes and cafes that had consumers pay for their refreshments with a physical activity.