Gym company David Lloyd's 'PTVs' were recently introduced as a way for people to stay fit while enjoying their favorite televised content.
Since people often choose to watch TV instead of invest in their health with a physical activity, David Lloyd decided to equip its running coaches with wearables that allow for a digital screen to be strapped to their back. As such, the runners following behind them have the opportunity to binge-watch their favorite shows, all the while getting in a good workout. The PTVs boast the ability to share a wide range of content from platforms like BBC iPlayer and Netflix, ensuring there's something to engage everyone.
David Lloyd is no stranger to attracting new gym-goers in unconventional ways—previously, the gym company has introduced bed-based workouts, jaw exercise classes and cafes that had consumers pay for their refreshments with a physical activity.
What Makes This Trend Stand Out
- Digital Screen Wearables
- The use of digital screen wearables on running coaches introduces the possibility to provide customers with tailored content while working out.
- Multitasking Workouts
- The introduction of PTVs allows gym-goers to multitask while working on their fitness goals by catching up on their favorite shows.
- Unconventional Fitness Methods
- David Lloyd's history of introducing unconventional workouts, like bed-based workouts, provides a new avenue for finding innovative workout ideas and devices.
Sectors Adopting This
- Fitness Wearable Industry
- The use of PTVs by David Lloyd highlights the opportunity for the fitness wearable industry to introduce new devices equipped with digital screens for fitness enthusiasts.
- Entertainment and Fitness Platforms
- Entertainment and fitness platforms such as Netflix can partner with gym companies like David Lloyd to provide tailored content for their customers to enhance their workout experience.
- Fitness Technology Startups
- David Lloyd's unconventional approach to integrating technology in their gyms opens up avenues for fitness technology startups to create new and innovative devices for gym-goers.
