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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Hyper-Specific Skincare

Skincare products differentiate through situation-specific positioning

Implications - Helping brands cut through the noise in a highly competitive industry, skincare companies are launching products specifically targeted toward specific events or situations. Aside from creating a strong differentiation from competitors, this approach is also effective in that it ties products very clearly to specific -- and sometimes aspirational --lifestyles.
Workshop Question — What's a specific event or ritual you could more closely brand your product or offering around? What would that look like?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
31,020 Total Clicks
Date Range:
Mar 18 — Jan 19
Trending:
This Year and Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

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