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Hyper-Specific Skincare

Skincare products differentiate through situation-specific positioning

Trend - Helping brands cut through the noise in a highly competitive industry, skincare companies are launching products specifically targeted toward specific events or situations.This approach creates a strong differentiation from competitors as well as ties the products to a specific lifestyle.

Insight - Today's consumer places high importance on personalized items, especially within saturated markets where true product uniqueness is scarce. Additionally, customized products send a message of authenticity and a consumer-first mentality that consumers respond positively to in the social media age.
Workshop Question - What's a specific event or ritual you could more closely brand your product or offering around? What would that look like?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
44,956 Total Clicks
Date Range:
Mar 18 — Jan 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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