Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hyper-Specific
Skincare
Skincare products differentiate through situation-specific positioning.
3.3
Trend score
Trend
What is the Hyper-Specific Skincare trend?
Hyper-Specific Skincare: Helping brands cut through the noise in a highly competitive industry, skincare companies are launching products specifically targeted toward specific events or situations.This approach creates a strong differentiation from competitors as well as ties the products to a specific lifestyle.
Insight
The consumer insight behind the Hyper-Specific Skincare trend
Today's consumer places high importance on personalized items, especially within saturated markets where true product uniqueness is scarce. Additionally, customized products send a message of authenticity and a consumer-first mentality that consumers respond positively to in the social media age.
Trend themes
Themes within the Hyper-Specific Skincare trend
Three behaviours holding the trend together01
Hyper-Specific Skincare
Skincare companies are launching situation-specific products to create differentiation and tie products to a specific lifestyle creating an opportunity for creating a personalized and authentic customer experience.
02
Spiritualized Skincare
A growing number of cosmetics are being marketed to cater to spirituality-focused customers and create an opportunity to create innovative products and messages based on a self-care aspect.
03
On-The-Go Haircare
Haircare products like dry shampoo are becoming synonymous with on-the-go consumers, creating an opportunity to make haircare products that address the specific needs of active people.
Industry implications
What the Hyper-Specific Skincare trend means for industry
Where the trend changes the playbookFor
Beauty
As personalized items gain importance in today's consumer-first market, there's a growing need for brands to create products that cater to a customer's lifestyle.
For
Retail
Retailers need to innovate by creating products and shopping experiences that prioritize personalization and convenience to cater to active lifestyles and spirituality-focused customers.
For
Wellness
The wellness industry needs to capitalize on the self-care aspects by creating innovative products and messages that cater to spiritual and active consumers, creating an opportunity for developing customizable products that promote an authentic customer-first brand image.
Workshop question
What's a specific event or ritual you could more closely brand your product or offering around? What would that look like?
Trend signals
Trend signals for Hyper-Specific Skincare
Trend score 3.3 out of 10, from popularity 58%, activity 33%, freshness 8%.
Popularity58%
Activity33%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hyper-Specific Skincare trend
4 featured examples from Mar 21 to Dec 28, 2018CategoryFashion
Mindful Skin Creams
Knours.' Skin Meditation Gel Cream Promises to Bring Peace to the Skin
The skincare industry has an opportunity to develop innovative products that cater to the specific needs of women with temperamental skin, providing effective solutions and peace…
CategoryFashion
Post-Gym Dry Shampoos
Bath & Body Works' NO SWEAT Dry Shampoo Product Absorbs Oil & Sweat
Innovation opportunities in the haircare industry for creating specialized products for post-gym use.
CategoryFashion
Travel-Themed Hydrating Masks
Summer Fridays is a Newly Launched Blogger-Created Skincare Range
Disruptive innovation opportunity: Introducing new skincare brands that cater to consumers seeking innovative and effective products.
CategoryFashion
Party-Themed Skincare Sets
Talika's 'SOS Party Kit' Contains Solutions for Before and After Events
Beauty brands may innovate new products to cater to the pre-and post-party skincare routine demand.
