Skincare products differentiate through situation-specific positioning
Implications - Helping brands cut through the noise in a highly competitive industry, skincare companies are launching products specifically targeted toward specific events or situations. Aside from creating a strong differentiation from competitors, this approach is also effective in that it ties products very clearly to specific -- and sometimes aspirational --lifestyles.
Workshop Question — What's a specific event or ritual you could more closely brand your product or offering around? What would that look like?