Healthy Driver Wearables

Jawbone UP and Automatic Prevent Road Rage by Assessing Mood and Diet

There are dozens of apps compatible with the Jawbone that are designed to help a user keep on track with their health and wellness goals beyond the gym or kitchen table. An example of this is that the Jawbone UP can now be paired with Automatic, a driver-assisting device. In addition to being able to monitor running and walking activity, those who wear this wristband will also be able to check in on driving statistics too. Using Automatic with the Jawbone UP gives drivers insights into how much time they spend in the car, as well as how they can reduce instances of road rage by paying attention to mood and diet.

While this technology only exists in the form of a wearable accessory for now, drivers can expect that this kind of biometric technology will become integral to cars and personal health in the years to come.

Integrative Wearables for Road Safety
The trend of pairing driver-assisting devices with wearable tech presents an opportunity to integrate health monitoring into road safety measures
Biometric Feedback Devices for Drivers
The integration of biometric technology into wearable devices for drivers presents opportunities for measuring the effects of mood and diet on safety, productivity and wellbeing
Wearable Health and Safety Predictors
The integration of wearable technology and predictive analytics creates an opportunity for developing health and safety predictors based on biometric feedback data

Who This Affects Most

Automotive Industry
The integration of biometric sensors into driver-assisting technologies presents an opportunity for automakers to address safety concerns and improve the driving experience
Wearable Technology Industry
The trend of integrating biometric sensors into wearable tech, such as the Jawbone UP, presents opportunities for wearable tech companies to expand their product lines and target new markets
Health and Wellness Industry
The integration of wearable biometric sensors into health and wellness devices presents an opportunity for companies to create products that monitor and improve both physical and mental wellbeing in real-time
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 85%
Freshness 8%