Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Branded
Uniform
The traditional school uniform is adapted to suit modern interests.
4.2
Trend score
Trend
What is the Branded Uniform trend?
Branded Uniform: With authenticity in branding becoming increasingly important, individuals and companies that are associated with strong and influential branding are entering unlikely spaces, including the design of school uniforms. The creation and branding of school uniforms, whether by celebrity or creative agency, authentically connects to Gen Z consumers as this demographic's buying power grows.
Insight
The consumer insight behind the Branded Uniform trend
Growing up in the age of social media, Gen Z's curation of their personal brands online is inherently tied to their everyday life. Part of that includes the influence of celebrities, and the emulation of the lifestyles celebrities subscribe to online. The Gen Z preference for branded products, clothing items, and services are a direct result of these influences.
Trend themes
Themes within the Branded Uniform trend
Three behaviours holding the trend together01
Branded School Uniforms
Authentic and branded school uniforms are becoming increasingly popular with Gen Z, with celebrity and creative agencies entering unlikely spaces.
02
Affordable Uniform Packages
With a focus on minimizing back-to-school costs, discount retailers are now offering school uniform packages at affordable prices.
03
Celebrity-Designed Apparel
Celebrities are entering the school apparel market, designing graduation tees and school uniforms to cater to Gen Z's preference for branded products.
Industry implications
What the Branded Uniform trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can offer affordable uniform packages and branded school uniforms to capture the attention of price-conscious parents and teens seeking fashionable clothing.
For
Education
Educational institutions can partner with celebrities to create unique school uniforms, or leverage creative agencies to provide branding solutions for a more modern school identity.
For
Entertainment
Celebrities can collaborate with schools to offer their branding expertise and design apparel for students, expanding the reach of their own brand and gaining new fans.
Workshop question
How could your company adopt Gen Z-inspired branding?
Trend signals
Trend signals for Branded Uniform
Trend score 4.2 out of 10, from popularity 50%, activity 68%, freshness 8%.
Popularity50%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Branded Uniform trend
4 featured examples from Apr 24, 2018 to Jan 3, 2019CategorySocial Good
Incredibly Creative School Identities
Nido is a Slick Arts & Crafts School in Buenos Aires
Educational institutions can adopt new and creative approaches to teaching and promoting the arts and crafts using a contemporary and minimalist identity like Nido.
CategoryFashion
Rapper-Made School Uniforms
Drake Created OVO Uniforms for Miami High That Reference 'God's Plan'
The fashion industry can collaborate with educational institutions to create custom uniforms that reflect the brand identity of both parties.
CategoryPop Culture
Rapper-Designed Graduation Tees
Travis Scott Designs T-Shirts for Dwight D. Eisenhower High School
Fashion brands and designers could explore collaborations with artists to create unique and limited-edition apparel collections.
CategoryFashion
Affordable School Uniform Packages
These Aldi School Uniforms Can Be Purchased for Just £5
Affordable school uniforms and discount supermarket fashion create opportunities for retailers to offer low-cost clothing options.
