Nido is a Slick Arts & Crafts School in Buenos Aires
Kalin Ned — January 2, 2019 — Social Good
References: behance.net & behance.net
Focused in advances individuals knowledge in craftsmanship in the areas of the performing arts, literature, visual arts, crafts and music, Nido boasts a contemporary school identity that makes its establishment irresistible for people who are considering to expand their craft.
Nido’s “graphic layer provides organicity and ease.” The visual language has incredible depth. The name alone presents a symbolic association that hints to the school identity’s role as “a place of creation and gathering.”
Translated from Spanish, Nido means ‘nest.’ The graphic language features an abstract and minimalist approach to visually signifying a nest. The color palette is maintained a subtle nuance that is welcoming and easy-to-perceive. The strategically balanced branding imagery is completed by Buenos Aires-based graphic design studio Asís.
Nido’s “graphic layer provides organicity and ease.” The visual language has incredible depth. The name alone presents a symbolic association that hints to the school identity’s role as “a place of creation and gathering.”
Translated from Spanish, Nido means ‘nest.’ The graphic language features an abstract and minimalist approach to visually signifying a nest. The color palette is maintained a subtle nuance that is welcoming and easy-to-perceive. The strategically balanced branding imagery is completed by Buenos Aires-based graphic design studio Asís.
Trend Themes
1. Craftsmanship Education - Educational institutions can explore new creative ways of teaching and promoting arts and crafts with contemporary and minimalist identities like Nido.
2. Symbolic Association - Institutions can adopt visual identities that showcase a symbolic association with its purpose and role, such as Nido's nest reference that aligns with its role as a place of creation and gathering.
3. Minimalist Branding - Businesses can explore a minimalist approach in designing their visual branding language with equally balanced imagery and a subtle color palette, such as Nido's graphic language that provides organicity and ease.
Industry Implications
1. Education - Educational institutions can adopt new and creative approaches to teaching and promoting the arts and crafts using a contemporary and minimalist identity like Nido.
2. Graphic Design - Graphic design companies can explore creative ways of creating visual identities for institutions, as seen with Buenos Aires-based graphic design studio Asís with Nido's branding.
3. Performing Arts - Institutions with a focus on the performing arts, literature, visual arts, crafts and music, can explore creating visual identities that align with their purpose and role, as evidenced by Nido's graphic layer providing organicity and ease.
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